Every architect hopes and wishes for their project to be published in some design magazine or publication. But what are the correct steps to follow to publish your work? This question often leaves many architects confused and uncertain. You probably know that getting your piece acknowledged by design magazines, publications, top writers, journalists, and bloggers is difficult. However, it is not impossible either!
Follow these steps, and you will be one step closer to getting your projects published online! Have fun publishing!!
1. Know your Audience
It is imperative to know the kind of people you want your project to connect with and plan the content you wish to publish accordingly. Your content largely depends on your target audience, another factor that will affect your content is consistency. Understanding your target audience will help you strategically formulate your proposal and allow you to focus your time where it matters most. Look for magazines or publications that promote the kind of work you do.
2. High-Resolution Photographs
The first impression of your brand is what counts the most. It is important to note that hiring a skilled photographer is essential as you require high-quality pictures. Good quality images are one of the most necessary factors in getting work published. They can make or break any project. Architects understand architects! Hire an architectural photographer if feasible! They will know the type of spaces and design elements you want to highlight. The images must only be in high resolution.
Your firm cannot function without good quality images, and you cannot compromise on a skilled professional. The tools, skills, and experience that a professional would bring to the table will be well worth the price.
3. Connect with the Audience
Remember that episode of F.R.I.E.N.D.S where Joey writes a letter of recommendation to the adoption agency and uses thesaurus on all the words. DO NOT DO THAT!!! You might think using big words will make you sound smart, but it will also ensure that you connect only with a particular set of people since the rest could not comprehend you.
It is essential to communicate the ideas and thought processes behind the design. But it is also necessary to make sure your audience understands and connects with you. Narrate a good story, and people will want to know more.
There are a lot of magazines and online publications in India. Every platform has a different publishing style. You need to understand the platform’s style and modify your work to get published. Anything about the thought behind the project or the design approach can deliver an excellent addition to a project piece. Plus, editors love to copy and paste a solid quote to add a little length to their article. Write a powerful but brief narrative of your project highlighting key features, and communicate essential project information. All of this should be well organized in your email, allowing an editor to go through and consider.
Here is a list of design magazines that publish architecture projects. [ www.re-thinkingthefuture.com/architects-lounge/a325-best-architecture-magazines-every-architect-should-subscribe/ ]
5. Websites, Social media
We now live in the digital era. When we hear about something for the first time, our basic instinct these days is to google it. Hence, it is of utmost importance for designers to publish their work.
Share your stories and photos on Facebook, Instagram, Pinterest, Snapchat, or your blog. Create a collection of your best works and publish them to share with prospects and clients. Uploading your work and consistently sharing it with the public for all to see can get you noticed too.
Everyone wants to hear a good story! Websites like Grammarly help you improve your writing skills. Whereas plagiarism checker is an online tool that helps writers and bloggers check for plagiarism.
[ app.grammarly.com/ ] [ smallseotools.com/plagiarism-checker/ ]
If you cannot tell the story right, hire professionals who can. There are a lot of freelance content writers and journalists who may help you out. Again, Architects understand architects! Architectural writing/journalism has grown immensely over the last few years. Some firms have started hiring freelance writers and journalists as their in-house writers.
Some architectural platforms even offer content writing training programs for architects. [ www.re-thinkingthefuture.com/rtf-fresh-perspectives/a1732-8-internships-for-students-interested-in-architectural-journalism/ ]
Competitions are another great way to gain exposure as an architect. They bring forth a wide array of thoughts and ideas, providing the advertiser with the decision of choosing what squeezes into his particular necessities. Whether you win or lose, entering competitions will get you noticed.
Some architectural platforms host design competitions for students, architects, and architectural firms. [ www.re-thinkingthefuture.com/rtf-fresh-perspectives/a962-15-architecture-competitions-every-student-should-know-about/ ]