Unlimited Motors, a leading automobile sales business with multiple dealership locations throughout central Indiana, came to Progress Studio to design a new, fully custom automobile sales and service facility complete with customer lounge, exclusive client spaces, and top-shelf photography studio.

Studio Name: Progress Studio
Design Team: Joseph Lese, AIA, NCARB, LEED AP; Tanner Lamkin
Area: 52,000 SF
Year: 2023
Location: Westfield, IN
Consultants: CivilSite Group, Carson Design, Circle Design Group, O’Donnell & Naccarato
Photography Credits: Progress Studio
Other Credits: N/A

Unlimited Motors Westfield By Progress Studio - Sheet1
©Progress Studio

Along with a capacity for 500 on-site vehicles for sale, the site in Westfield, Indiana is prepped for an electric future with installed and planned charging stations. Service areas include an accessory and detail wing adjacent to their photography studio.  Unlimited Motors came to Progress Studio to design a facility that would be elegant, timeless and customer-focused. Additionally, quality space for employees, inviting sales and support offices, and multipurpose rooms allow for maximizing the use of the dealership.

Unlimited Motors Westfield By Progress Studio - Sheet2
©Progress Studio

Being an independent company, Unlimited Motors and Progress Studio were able to work one-on-one with each other to finalize 100% custom plans and specifications on their new automotive facility. Because of this flexibility, the dealership’s street presence is immediately felt with large expanses of glass and chic entrances for both showroom experiences.

©Progress Studio

An open and airy sales area is flanked by the customer service and concierge lounge, with the other side featuring a large, covered customer vehicle delivery. Due to the current and targeted customer base, the owners’ suites are set up for executive meeting spaces and an outdoor roof deck for entertaining.

Progress Studio

Progress Studio is an architecture and interior design firm located in Indianapolis, Indiana. Founded in October 2018, Progress Studio provides design excellence and service through the use of advanced technology. The firm believes in the power of listening to clients, leading by example, and communicating openly at all phases of design. As experts in the architecture and interior design community, Progress Studio provides sustainable solutions that are budget-friendly and accessible. The firm strives to deliver diverse designs for its clients, starting with people by offering an inclusive work environment that fosters diversity. Its principal, Joseph Lese, has over 21 years of professional experience as a licensed architect across several firms prior to establishing Progress Studio in 2018.


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