Artificial intelligence is the stimulation designed for human intelligence by computer systems. Programming for artificial intelligence focuses on three cognitive skills: reasoning, learning, and self-correction. Artificial intelligence and its effects on humans, society, and work have been a fast-developing process, with numerous applications and tools arising from the benefits of using new technology.

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Artificial intellegence_©

The capability of Artificial Intelligence

In a recent incident, a painting worth 432,000 dollars was sold at Christie’s, which was, however, not a product of a human painter but of an algorithm. This raises a very interesting question about how artificial intelligence will affect creativity and creative content in the future and how it will change perspectives in the near future.

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The Ai painting_©

The development of algorithms not only affects visual art but also influences music and words. In the year 2019, an open AI released a few work samples that showcased computer-generated texts about a topic of the user’s choice. The algorithms of the sentences don’t sound perfect at the moment but show promising implications for the future.

Douglas Eck, the principal scientist at Google, working in the areas of music, art, and machine learning, states that in less than five years, the technology will become extremely sophisticated in a manner that students will no longer find the need to draught an essay on their own. Just a couple of headlines and entering the correct data and artificial intelligence would draft the whole requirement together.

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Google Magenta research project_©

The Google Magenta research project, which has recently begun, pushes the limits of artificial intelligence in the field of music with a focus on the arts. The algorithm performance RNN is trained in classical music and is also capable of writing its own piano pieces.

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To preserve history by Ai_©

A company named Story file by Heather Smith, along with the USC Shoah Foundation used artificial intelligence to preserve history. Using big data, they recreated an experience of one-on-one conversation with individuals who lived through the holocaust via a hologram. They managed to do so by compiling footage collected over a period of five days and filming for 25 hours to collect the answers to over 2000 questions. The language processing made it possible to create an interactive, immersive hologram experience.

There are ample such cases where one can witness the role played by artificial intelligence in marketing campaigns. 

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The Ai generated bottles_©

In 2017, Nutella and their agency, Ogilvy and Mather Italia, created about seven million unique jars with the help of an algorithm and sold them throughout Italy. Initially, the idea looked amazing and was fun as the jars looked appealing and nice, but these were just the ones they used to build their case as there were also a few not-so-successful jars found on the supermarket shelves to adapt that campaign for Germany.

Another interesting case witnessed is the artificial intelligence scripted commercial for Lexus. The creative agency, along with its technical partners, worked with the IBM Watson team to analyse fifteen years of footage, audio, and text for the award-winning car and luxury brand campaigns. Artificial intelligence had the job of identifying the key elements labelled as emotional intelligence and entertainment, which helped the script flow and the outline on which the agency formed its storyline. 

Artificial Intelligence and Human Creativity

The examples mentioned above already highlight the biggest downsides to artificial intelligence, which is that it would never be able to truly choose to do anything without a human command.

Heather Smith quotes states that what you put in is what you will get out. This proves that artificial intelligence heavily relies on the data provided by humans and can only create new things based on the data.

The creative works allow artificial intelligence to follow the rules of sampling with an uncertain outcome. To ensure excellent results and excellent outcomes, it always needs to be curated by humans. Also, the example of Lexus commercials portrays no genuine surprises.

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Artificial Intelligence needs human insection_©

The role of artificial intelligence in our daily lives will definitely increase in the future, but that’s not something to be afraid of. It indeed can be used as a new tool which would help process a large amount of data, which would provide information and take care of boring tasks, but it is definitely something that needs to be harnessed in our lives, like the invention of electric guitars and cameras. It will certainly change the possibility of creativity and create new possibilities, but in the end, it won’t work without human assistance and could never create something truly new.

As artificial, the name of the article suggests and presses importance on the rising issue of artificial intelligence would take over human creativity by understanding the working of artificial intelligence, the possibility of that seems extremely less. Human minds have seemed to be the creators of most of the things brought into existence after nature, and the day of possibility of a machine-based system taking over that creative mind still seems far away. 


  1. SearchEnterpriseAI. 2022. What is Artificial Intelligence (AI)? Definition, Benefits and Use Cases. [online] Available at: [Accessed 11 July 2022].

Disha is an architecture graduate from Nagpur University, 2021. Being an avid traveler, she has always tried to connect the city’s art & culture with architecture. She is a keen learner & an extremely creative individual who always seeks opportunities to enhance knowledge & experience in the field of architecture.