Custom packaging becomes a priority in retail when a brand has to compete against dozens of products to get customer’s attention. There are many ways that a brand can enhance the sales of a particular product in retail by following a few customization tips. As a startup, you should know how you can enhance the visibility of your products in retail. Read this guide till the end!
1. Choose a Sturdy Material
Choosing the right packaging material is very important in retail packaging. Your brand needs to have sturdy packaging when there are dozens of other brands competing against yours. The primary purpose of packaging is to keep the products protected and customers are more likely to move toward another brand if your packaging is damaged. Here are a few packaging materials you should consider for your products:
Kraft
Kraft is one of the biodegradable packaging materials that brands use in retail packaging. This material in its natural form is rugged and brown. Boxes made of kraft can protect the products from certain external factors such as dust and moisture. You can customize these boxes in different styles and sizes as per the product’s needs.
Cardboard
Cardboard is another biodegradable material that brands use to achieve sustainability in their packaging. This material is lightweight and cost-effective. Cardboard boxes can keep the products protected against certain external factors such as dust, moisture and pressure to some extent. Pack products such as cosmetic and skincare items in cardboard boxes.
Corrugated Cardboard
Corrugated cardboard is one of the sturdiest packaging materials brands use for retail. The reason is that this material consists of a corrugated flute sandwiched between two cardboard sheets. This material gives durable packaging boxes and keeps the products protected from external factors to a very large extent. You can choose different types of flutes as per the fragility of the products.
Plastic
Plastic packaging is still one of the widely used packaging materials because of the various benefits it offers. Plastic packaging like Mylar is used to pack items such as medicines, coffee beans and food products to increase their shelf life and safe transportation. Contact a high-quality mylar pouches wholesale manufacturer to ship your products safely.
2. Pick a Functional Style
Selecting functional and aesthetically pleasing box styles can enhance the value of your products in retail. Here are a few box styles you should choose for your retail packaging to get customer’s attention:
Tuck Boxes
Tuck boxes work on a very simple open-close mechanism. This box style consists of one or more flaps that are tucked inward to keep the products protected during shipping and on the shelves. You can choose various styles such as reverse tuck and straight-end tuck for your products.
Two Piece Boxes
Most brands use two-piece boxes to pack items such as bath bombs, tumblers, candles, etc. As the name suggests, this box consists of a separate bottom and a lid. You can customize these boxes in any size or design as per your brand’s needs.
Sleeve and Tray
Different brands use sleeve and tray box styles to give customers a memorable unboxing experience. This style consists of a hollow tray inside which the products are placed and a sleeve that covers the tray. Design the sleeve with aesthetically pleasing patterns as this part is more exposed than the tray.
Neck and Shoulder
Go for neck and shoulder boxes to get a distinct look and to stand apart form the competition in the market. This box style offers three pieces out of which two are glued down together. The bottom, also known as the shoulder has another piece fitted inside called the neck. The lid is placed directly on top leaving some space for the protruding neck.
3. Go for Aesthetic Designs and Colors
There are various packaging materials for fragile items that you can customize to increase the visual appeal among customers. You can use various designs and colors on plastic boxes, kraft and even corrugated cardboard. Here are a few ideas you should consider for your boxes:
Minimalism
The principle of minimalist designs is using less space for visuals. Also known as less is more, this technique focuses on clean designs. Brands often use floral patterns alongside the product’s name to incorporate minimalist designs on the boxes.
Maximalism
The maximalist design focuses on the principle of more is more. Brands using this design technique seldom leave empty spaces on the packaging boxes. Maximalism often uses bold and vibrant colors with intricate designs.
Monochrome
Give an enhanced look to your packaging by using monochrome packaging. You can choose warm colors such as red and orange or pastels such as champagne pink and ice blue on your packaging boxes. Monochrome packaging gives a beautiful and calm look to the boxes.
4. Opt for Visually Appealing Finishes
Finalize the finishes on your retail packaging to enhance their appearance and attract more customers. Each finish offers a unique look. Here are a few options you should consider for your retail packaging boxes:
Matte
The matte finish offers a sophisticated look by removing the color vibrancy of the packaging boxes. This finish attracts customers with its decent look.
Gloss
Choose gloss finish and give your packaging boxes a beautiful shine. The gloss finish enhances the color vibrancy of the packaging.
Embossing
Use emboss finish to give the visuals on your packaging boxes a 3D effect. Brands often use embossing on their logo and designs to enhance the packaging look.
Debossing
The debossing finish gives a deep impression to the selected visuals on the boxes. You can use debossing on the product’s name or certain designs on the boxes.
Holographic
A holographic finish offers a rainbow look when light falls on the boxes at certain angles. Use this finish on certain parts to give a unique look to your packaging boxes.
Invest in Custom Retail Packaging
Choose custom packaging for retail to keep your products protected during the shelving and to attract more customers. By choosing the right material, size, designs and visually appealing colors and finishes you can enhance the retail packaging and attract more sales. Make sure you are finding the right packaging supplier for your custom retail packaging.
