We keep hearing news about artificial intelligence’s progress and more pessimistic predictions about how it will replace people in different areas. Experts often discuss the IT area and how artificial intelligence will change it. However, today, we will discuss another, no less competitive area: content writing.
It’s no secret that thousands of copywriters and editors use AI-based tools to simplify the working process. However, people use AI differently. Some need it to clarify context or structure information about a topic, while others give a prompt to receive completed text. Later, this text gets a slight rewrite, and that’s it. The job is done! Still, is this approach practical enough to cover the needs? Can artificial intelligence replace real writers?
What AI-Driven Tools Are Capable Of?
What lies beneath the statement’ Artificial Intelligence will replace content writers’? How could this seemingly far-fetched scenario become a reality? To understand this, we must first grasp the driving forces behind these programs. They operate on two key engines: artificial intelligence and natural language processing (NLP). In their early stages, the results were admittedly crude, clearly indicating their machine-generated origin. But beyond writing, what other feats can these AI-driven tools accomplish?
- Check grammar and spelling. Apps analyze the text, identify errors, and suggest replacing the bad parts. Authors don’t need to look for replacements, as they can receive the correct answer in one click.
- Analyze the text to identify style and tone. The program analyzes whether the text matches the selected style and tone of voice. If there are any issues with the style, the system offers suggestions.
- Optimize content. This point is still debatable, but AI-driven tools can rewrite and optimize content to match SEO requirements. If you need to add additional keywords, create specific headers, or do other things, artificial intelligence can do it.
We didn’t mention content writing because this point is still very debatable. Sometimes, companies rely on AI to create huge articles, reviews, and other posts due to a lack of time or other factors. At the same time, companies that position content creation as an essential part of their global strategy set strict requirements for authors. So, opinions divide as people are not ready to rely on artificial technologies entirely.
Do We Need to Check the AI-Written Content Before Publishing?
Let’s not forget the potential drawbacks of using artificial intelligence for EssayUSA writing service or other tasks. The main problem of machine-written content is its complexity. The text contains complex words and uncommon phrases people do not use when writing something themselves. Moreover, the sentence structure is too complicated. Readers understand what you want to say, but it’s getting complicated to perceive the information.
If you create a prompt and ask an AI-driven tool to write SEO-optimized text, you should be ready to edit it yourself. You should check the structure of the sentences, replace uncommon words, and rewrite headers.
Do People Use AI to Improve SEO Rankings?
Search engines always prefer unique human-written content over the AI generated. Still, authors can use tools to analyze the text and find gaps in their writing. For example, you can identify overused words and find synonyms to replace them. Also, you can use tools like ChatGPT to analyze competitors’ texts to find LSI keywords.
If you need to identify a trending topic for your blog, you can use AI-driven software for data analysis and identify people’s preferences. The system will show you the most engaging topics based on search results, so you can adapt and build your content plan around this tendency.
The Potential Impact of Artificial Intelligence on Content Writing
Artificial Intelligence is already impacting the writing profession, and it looks like its impact will continue to grow. Still, if people are not ready to replace human writing, how the artificial technologies will change the industry?
The trend shows that AI-driven tools will be used to optimize routine tasks, reduce authors’ workload, and simplify complex tasks. For example, you can use AI to generate titles and descriptions, offer suggestions, clarify the context, create product descriptions (short parts of the text), and perform other operations.
For example, you have to write an article about music promotion. You reviewed the competitors’ texts and found the most important information. After that, you can take core statements, rewrite them, and use the new version of the content in your text.
Natural Language Processing – A Game Changer in the Industry
The idea of natural language processing is to create a technology that allows machines to understand human language and gather information for further operations. This approach is used on Spotify when the algorithm analyzes users’ behavior and search history and uses this information to offer better suggestions in daily and weekly playlists.
If we discuss NLP in the context of content writing, this feature resolves another problem. It analyzes data (reviews, social media posts, articles, and other forms of content) to identify trends and patterns. Authors understand what people like to follow and how they react to different events and changes and compose their content considering such patterns. This makes new articles, blog posts, reviews, or short posts more personalized. You match people’s interests.
How Does AI Impact Content Marketing Strategies?
Content marketing is also affected by AI because it simplifies the process of creating such strategies and helps marketers. When you have all your processes optimized and shortened in time, you can use your resources wisely and spend more on content creation, promotion, or something else. For example, content writers use AI-based tools to evaluate and optimize large amounts of data. Later, they will use this data for content creation. You will come with something that looks much better than your previous works, thanks to AI.
Of course, artificial intelligence is not perfect. You have to optimize it according to your tasks and goals, double-check the content to ensure it matches your requests, and always analyze how the system works. If something is wrong, you should make changes, but if everything works well, why not use artificial intelligence more? Times are changing, and we never know what AI will look like a year or two later. Still, we can surely say that artificial intelligence impacts content writing, and it will make an even bigger impact soon.
