Modern architecture is all about effective communication. At this digital age, it is not a surprise that architectural visualization is an effective communicative tool for designers and architects to give a clear picture to the clients of their current projects. In the architectural industry of today, there is an ever-growing demand for visual presentation and virtual models. Adapting with the latest technological advancements and architectural techniques is the only way to stay in the deal. Arqui9 is an award-winning architectural visualization studio providing architectural visual solutions for top architectural practices around the world and is a great material resource demonstrating how they produce their visualizations through YouTube.

To get the best idea of the right visual aids and the whole process of visualization, Arqui9 video tutorials greatly helps architects and designers create the most amazing visuals. Among an array of their tutorials, I clicked to some of them that have been a super help.

Tutorial on ‘Tone and Color Balance’

The video demonstrates how colors can quickly influence and make for something special and indeed can help you add an extra drive to your visual pieces. By highlighting some visual images, the video reveals how colors can form a mood in a picture. How colors help manipulate an idea or concept once you get your light, composition ready. The video provides relevant references for visual works of great architects and artists that help in comparison and effects to understand better. 

In the end, the video even shares some useful tips! Listing those below: 

  1. Start with a desaturated palette
  2. Do not over-saturate the colors
  3. Choose a key-color
  4. Choose a color harmony that complements the mood

Youtube for Architects: ARQUI9 Visualisation. - Sheet1
Location – NBBJ, USA – Color playing the dominating role ©
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OZ Architects, EINDHOVEN – Color playing the dominating role ©
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Eternal Loop – Color playing the dominating role ©

Tutorial on ‘Adding Depth and Values’

There is no exact process or science in design or architecture or rendering – this is what the tutorial conveys. It requires experimenting and testing elements, light, color, and every other detail and then detailing and refining the elements to get the right depth and values. The video demonstrates simple and basic techniques to bring depth and values to an image and looking back to the photo references that help to analyze the fundamentals and essentials.

To get this video, click to –

Youtube for Architects: ARQUI9 Visualisation. - Sheet4
Location – SOM / KULA, BELGRADE – Play of light and depth ©
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Location – DUBAI DESIGN DISTRICT – Play of light and depth ©
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Tutorial on ‘Adding Animation to Still Visuals’

‘Animation ‘sounds a difficult term or something complicated to hold. But, this tutorial will let you breathe for sure. This tutorial shows how to transport an image into motion. It describes the method ‘cinemagraph’ which is like a still image but animates some elements of motion. For better understanding, the tutorial is divided into segments. It explains basic techniques in the initial stage and slowly begins to detail in the next stages. The tutorial is not so much about techniques but presents a quick, easy, and simple method motion graph. 

Videos on ‘Reviewing Images

This series of videos points out and evaluates the set of visual works perfected by expert artists and visual professionals. The extra set of eyes helps you to figure out the mistakes done or what lacks in the rendered images. They give a clear insight into what details fit perfectly and what needs to be changed. From camera-positioning to light-settings to reflections to the mood of the visuals, the visual masters dig into every detail that needs to tune in. The experts make it even more clear by deconstructing the images and amplifying the balance, the focus in the image and shuffling few elements using simple basic techniques illustrates how to turn a visual to a better version indeed. This way of doing help does the job as an architect more effectively. 

Arqui9 other videos are fantastic examples of architectural visualization. The videos are not much about the technical details but much focuses on the artistic side of things, and seeks more atmospheric style and feel of the visuals and this makes the tutorials interesting to watch and get inspired. The videos point out the most important aspects of the projects that allow an accurate and fast way to design and take and check decisions. The videos  made it a lot easier for me to grasp that it is not going crazy over in tools; it’s not about advancing your tools, but about your eye that needs to be trained and this only can be achieved through practice, practice, and practice. 

This is the era of architectural visualization. So you better get ready with Arqui9!

To get all the videos, click to –


Tasmania Chowdhury, an architecture graduate, is currently engaged as a feature writer in the leading architecture magazine in Bangladesh. To her, architecture exists as an emotional platform. It has the potential to make people move. She enjoys putting down this emotive tool in writing while enjoying a cup of latte and plugging to ‘Rabindra Sangeet’.

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