Abu Dhabi Media Company is one of the fastest growing, multi-platform media and entertainment organization in the middle east.
Studio Name: X Architects
Design Team: Ahmed Al-Ali, Farid Esmaeil, Mirco Urban, Mathan Ramaiah
Built up area: 47,495 sqm
Location: Abu Dhabi, UAE
Client: Abu Dhabi Media Company
Program: Company Headquarters
The design of the new headquarters recognizes the creative nature of the media industry and promotes cross departmental collaboration and high social interactivity. The program is distributed in three terraced “pyramids” that intersect with each other forming an outdoor/indoor working environment at every level.
The structure is then wrapped in a translucent envelope where live feeds can be projected on the surface of the envelope. The envelope will allow air to circulate through while considerably reducing solar radiation.
The studios in the headquarters can project their media on the envelope and allow the whole skin to become a living entity.