Pastry shop, bakery, coffee spot. With its gray stone surfaces and polished brass details, the new Dorbolò concept store is a precious window overlooking the historic city center of Cividale del Friuli [historical longobard town in the northeast of Italy, also UNESCO World Heritage Site].

Project Name: Dorbolò Gubane

Photography: Camilla Bach

Udine, 19th January 2022

Dorbolò Gubane By VISUAL DISPLAY - Sheet3
©Camilla Bach

Since the 1930s Dorbolò has been a historic producer of pastry baked goods, in particular of the Gubana: the typical cake of the Natisone Valleys (its heritage dates back to around 1400) made by a delight leavened dough stuffed with walnuts, raisins, pine nuts, and other “secret” ingredients according to the unique “family” recipe.

A modern reinterpretation of traditional pastry shops from Mitteleuropa, the store is conceived as a theatre set which, with an intriguing optical effect of shaped wings, directs the gaze towards the back wall dominated by the bar counter and the large brass logo. Among its hazelnut-colored wings, there are display shelves, storage spaces, and small but comfortable alcoves where you can sit down to enjoy a slice of cake and a coffee.

Dorbolò Gubane By VISUAL DISPLAY - Sheet11
©Camilla Bach

The large display cases in the center of the space show the pastry creations in all their beauty. The Gubana, the typical dessert of this area, is certainly the main actor on stage. Bread also plays an important role with its corner placed at the entrance to show the fresh-baked products. The careful work on the interiors is completed by the lamps, all custom-made, in brass and opal glass.

Dorbolò Gubana Boutique: Largo Boiani 10 – Cividale del Friuli (UD), Italy

Dorbolò Gubane By VISUAL DISPLAY - Sheet4
©Camilla Bach

Interior design project by: Visual Display S.r.l. [interior, identity, stories] – Udine, Italy.

Visual Display is a creative company specializing in space branding and interior design for retail, hospitality, bar & restaurant, exhibition, and workplace. With some special interior projects dedicated to private homes or villas. The mission of Visual Display is not only to design beautiful interiors but places where people feel good and fully enjoy the space that surrounds them. []


Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.