Khadi is handcrafted textile of India. It was livery of freedom and pride for independent India. Once khadi was considered as symbol of self-reliance by the Gandhian ideology, is now battling with globalization and new age notions.
Project Name: Design Hub
By: Parv Patel
The main reasons for decline of the industry area the lack of infrastructure, organizations, upgradations and low wages. There are many organizations trying to save this sinking ship through multiple policies and programs. One such organization is KVIC, Khadi and Village Industries Commission.
Also, the absence of a common platform for the stakeholders of this industry such as weavers, designers, marketing agents, retailers, and students have resulted in the fragmentation of these activities. So, it can be inferred that the khadi industry can be greatly benefited from the intervention of the stakeholders.
Thus, a new campus can bring all them together with a purpose of uplifting of khadi. The Design Hub is conceived as a dedicated area for marketing support to the Indian fashion designers who use khadi as a material and who want to revive the ideal essence of it.
The different spaces necessary for creating an integrated program are- an administration building for marketing, an amphitheatre, designer studios and exhibition space.