Everyone has heard of Mark Zuckerberg or has seen his name used in some context. Who is he? Many people still wonder what he is famous for? Or what he is known for? Mark Zuckerberg, full name Mark Elliot Zuckerberg, is a media magnate, internet entrepreneur, and philanthropist from the United States. He is known for founding Meta Platforms, Inc. (previously known as Facebook, Inc.) and serving as its chairman, CEO, and controlling shareholder. He is also a co-founder and board member of the solar sail spacecraft development initiative Breakthrough Starshot.

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Mark Zuckerberg_ ©Mbarendezvous.com. (2017). mbarendezvous.com/images/top-stories-img/bannerimage_1492584374.jpg

Mark became a unique entrepreneur due to his hard work, enthusiasm, and willingness to dream big. He had total trust in what he was doing. Mark learned to be exclusive, he was never intimidated by competition, and he was focused on his mission and saw it through. In 2007, he became the world’s youngest self-made billionaire at the age of 23. In November 2021, Zuckerberg’s net worth was $126 billion, making him the world’s seventh-richest person. As the Facebook corporation grew in popularity across the world, he came to be perceived as a kind of dark online prince, and he worked hard to reinvent himself as a credible civic leader.

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Mark – unique entrepreneur_©Wordpress.com. (2021). stylemeceo.files.wordpress.com/2014/05/mark1.jpg

Mark Zuckerberg’s Vision: The Facebook creator is no longer only a corporate leader, but also a cultural leader.

What else do you give the man who has everything? Facebook creator Mark Zuckerberg positions himself as a cultural maestro of the internet’s future with his aspirations for a virtual reality realm metaverse. Mark Zuckerberg is serious about revamping the architecture of his social network.

Though the phrase “metaverse” conveys a developed sci-fi world, Zuckerberg is using it to idealize a network of virtual and augmented reality apps and hardware, such as headsets, that he promises will one day create a seamless illusion of a ‘deep feeling of presence’. He could be our architect, decorator, event organizer, film distributor, fitness instructor, curator, and stylist, or at the very least their boss, in his world. It’s time to evaluate Zuckerberg not just as a corporate leader, but also as a cultural captain.

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Facebook to the metaverse (company that builds technology to connect people)_©Streetz945atl.com. (2019). streetz945atl.com/wp-content/uploads/2021/10/facebook-meta.jpg

In 2017, Zuckerberg issued a manifesto committing Facebook to build the social infrastructure for a civically engaged community. He spoke of promoting wealth and freedom, fighting climate change, and preventing pandemics. He was referring to the real world when he said, “Building the world we all want”. He has now gone to a realm where he is primarily concerned with what he refers to as ‘pleasure’, such as attending virtual concerts, playing virtual chess, and nodding at colleagues in virtual workplaces.

Mark Zuckerberg: What kind of person is he?

What exactly is Mark Zuckerberg’s aesthetics? What is it that he likes? His nearly two decades in public life have yielded little hints. Based on external sources, we know he’s interested in Morgan Freeman’s voice and Vin Diesel’s work. In 2015, he sponsored a Facebook book club with an impossibly wide mandate, choosing titles by Michelle Alexander as well as Henry Kissinger. On Facebook Live, he streamed himself grilling meats. His captioning style is robotic. He expanded Menlo Park Headquarters with Gehry Partners. Recently he is altering the name of his company to ‘Meta’, and he’s retooling his online identity as he focuses on another unexpected role: virtual impresario. He seemed to have been attracted to the realm of augmented reality.

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Mark Zuckerberg is a bold yet inspiring leader_©Architecturaldigest.in. (2021). assets.architecturaldigest.in/photos/60084f71e6e1f64740189b36/master/w_1600

His way of doing things is quick. Like a comic-book character, he has a closet full of identical outfits, all black pants, and subtly heather crew-neck tees. For more than a decade, his hair has been trimmed in the same style as a medieval squire, close-cropped and with small bangs. His pale, very smooth face gives him a vampire appearance at 37. The uniqueness of his image, its invulnerability to time, and his growing fortune are unsettling. It’s as though he’s always existed as an avatar roaming across the planet.

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Wears the same clothes every day ©Whatishot.co.za. (2021). www.whatishot.co.za/wp-content/uploads/2019/11/Mark-Zuckerberg-Closet-OhLook-700×392-682×351.jpg

Zuckerberg’s Instagram feed has become more polished in recent months. He seems to be an athlete who engages in elite sports such as foiling, fencing, rowing, and spear throwing. The portrayal of Zuckerberg in ‘The Social Network’ as a romantic resentful person never felt quite right, but seemed far too human. Even his hobbies and lifestyle traits smack of a deal. On Instagram, he embraces the ‘work hard, play hard’ approach, ruthlessly transforming leisure time into an opportunity for technical excellence.

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Zuckerberg’s fascination with augmented/virtual reality

Mark Zuckerberg presented a feature-length movie explaining his plans for ‘the metaverse’, an immersive digital world powered by his products, during a keynote speech at Facebook’s annual virtual reality conference. Humans will teleport throughout the world in holographic form in Zuckerberg’s planned world. Virtual fish will be swimming around in the sky. You’ll have to spend full days on video conference calls for work, but your coworkers will now resemble cartoons.

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Mark wants to replace all the screens_©Shortpixel.ai. (2021). cdn.shortpixel.ai/spai/q_lossy+ret_img/https://cosmosmagazine.com/wp-content/uploads/2021/08/zuckerberg-horizon-workrooms-facebook.jpeg

In his keynote speech, Mark Zuckerberg serves as our avatar for exploring the whole metaverse. The footage begins at a house, most likely Zuckerberg’, as he lopes over a beige expanse scattered with knotty driftwood, pottery jars, and petrified sea urchins, stock music thrums. Then he invites us inside the metaverse (really, simulated visuals of a VR-based product that does not exist), his living area melts into a grid, and a digital fantasy version of his house appears. Multiple globes, a bonsai sprouting from an urn, and a variety of costumes, including a Spartan and an astronaut dress, are on display. Vast windows overlook the sort of natural photos seen in screen savers that come preloaded on a computer with tropical beaches on one side, and snow-capped mountains on the other. The most prominent feature in Zuckerberg’s fantasy home is a slim television hung on the wall. “You can do whatever you can think of”, adds Zuckerberg. “You will have a greater experience of the world,” he guarantees.

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Across the Metaverse_©Techadvisor.com. (2021). www.techadvisor.com/cmsdata/features/3807561/facebook_horizon_workrooms_4.jpg

By analyzing his thought process for his fantasy world, we can see him as a guy who is more into architecture; he wants the user to enjoy the space. That is what architects do. Let us evaluate his Personality traits to examine the compatibility of Mark Zuckerberg with any other architect.

Personality traits that make a good architect

Every successful architect must be passionate about what they do; it is what got you started and led you down this career path in the first place. A person has to be mastering the numerical, should have a creative mind, possess innovative design abilities, and should be self-aware of his needs. Along with all these, he should have skills like communication, team management, public awareness, and problem-solving which is necessary for every other profession.

According to Myers–Briggs Type, an architect (INTJ) is a person who has an Introverted, Intuitive, Thinking, and Judging personality traits. The Myers–Briggs Type Indicator (MBTI) personality test is used to determine psychological preferences in how people see the environment and make decisions. These perceptive planners like mastering life’s finer points and bringing creativity and logic to all they do. Their inner world is often secret and complicated.

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Mark Zuckerberg as an INTJ_©Pinimg.com. (2021). i.pinimg.com/564x/36/f1/ac/36f1acbd148c8804c69c769b5c89931e.jpg

If Mark Zuckerberg were an architect, what would he build?

When the qualities of Mark are analyzed by Myers-Briggs type, it is discovered that he is a typical INTJ. With Facebook, he confidently reimagined social media, and he possesses the healthy ego necessary to transform the world. He is analytical, reasonable, and detached in his approach to business, and he does not allow emotions to affect his judgments. He has a habit of sticking to a timetable, maintaining organization, and managing the resources required to fulfill his goals. Mark Zuckerberg even carries a leatherette notebook titled ‘The Book of Change’ that contains all of his thoughts on Facebook’s future path. He is unconcerned about his looks and seems uninterested in keeping up with the latest trends, which defines him as an INTJ. Based on this knowledge, we can confidently predict that he would make a good architect.

If he were an architect, he would prioritize form and function over aesthetics and luxury. He would probably create buildings in the constructivism or postmodern styles. He would design structures that encourage individualism and innovation.

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Facebook + Frank Gehry_ ©Officesnapshots.com. (2012). officesnapshots.com/wp-content/uploads/2012/08/mark_gehry-21.jpg

So far, based on his personality, we may assume that he is more like Frank Gehry, a well-known postmodern architect. Initially, the 92-year-old architect Gehry and the 37-year-old Facebook founder Mark Zuckerberg bonded over a shared appreciation for casual, unpretentious design that is unique and instantly recognizable. The tech mogul, whose hooded sweatshirts have become a personal brand, found common ground with the architect, who gained notoriety for creating furniture out of cardboard. Secondly, they have less to do with aesthetics and more to do with communal structure. According to Gehry, the architect and the tech firm could be a terrific combination.

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Gehry working with Zuck and the FOGA team_ ©Cargocollective.com. (2012). payload.cargocollective.com/1/1/59048/1793964/Group-01_860.jpg

Menlo Park Headquarters, for example, is a building designed by Gehry with Zuckerberg’s ideals in consideration. There are several explanations for Frank Gehry’s decision to design a massive yet remarkably straightforward building for Facebook in Silicon Valley. After seeing Gehry’s warehouse-style offices on Los Angeles’ Westside, Zuckerberg told the architect that he wanted something similar but on a much larger scale for Facebook. The aesthetic combination of Zuckerberg and Gehry succeeded because it allowed both to commit to a comforting fiction. The work done by Facebook – the code that underpins its Web sites – is no less sloppy or unpolished than Gehry Partners’ architectural designs, which must adhere to building and seismic requirements. When accomplished at this level, the absence of polish is very much a type of polish.

Fabulous real estate portfolio of Zuckerberg_© Bisnow.net. (2021). cdn.bisnow.net/

Another example would be his choice of a home or real estate property. Unlike the houses of most billionaires, Mark Zuckerberg’s home is quite modest. Instead of a magnificent mansion, Zuckerberg seems to prioritize form and function over ostentatious displays of luxury. The interior is modest and typical of a suburban home. I’ll conclude by quoting Zuckerberg’s statement, “I’m here to build something long term; everything else is distraction.” This statement reveals much more about Zuckerberg than his personality. So anything he designs will have a long-term impact.

Reference

Hess, A. (2021). The Mark Zuckerberg Aesthetic. The New York Times. [online] 2 Nov. Available at: https://www.nytimes.com/arts/mark-zuckerberg-meta.html

Nast, C. (2018). Celebrity Homes | Tour the California home of Mark Zuckerberg. [online] Architectural Digest India. Available at: https://www.architecturaldigest.in/content/mark-zuckerberg-facebook-7-million-home-palo-alto-california/

Staff, E. (2017). 8 Personality Traits of Mark Zuckerberg. [online] Business Alligators. Available at: https://www.businessalligators.com/mark-zuckerberg-personality-traits/

Arquitectura Viva. 2021. Facebook Campus in Menlo Park – Frank Gehry. [online] Available at: https://arquitecturaviva.com/works/facebook-campus-in-menlo-park

Author

Subhashinee is an Architect, Researcher, and Stereotype breaker. Deeply passionate about sustainability and environmental psychology. She is curious to learn new things in life that enhance her. An avid observer, she prefers writing over speaking. She believes that architectural journalism is as important as architectural design, as it binds knowledge providers with seekers.

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