Samoo Architects & Engineers, headquartered in Seoul, delivers architecture and engineering design services worldwide. In 2025, Samoo leads a fundamental transformation in architectural practice, advancing AI-driven design, sustainability, adaptive reuse, and resilient, community-focused architecture.
Vision 2025: Super-convergence of design and technology
Samoo’s future strategy, Vision 2025, champions the “Super-convergence of Design-Engineering-Future Technology, The Digital Innovator.” This vision signals their drive to unite design, engineering, and emerging technologies, thereby reshaping the significance of architecture and engineering in the fast-evolving industry. (SAMOO, n.d.-b)
AI-enabled design platforms and tools
Carbonomy, an award-winning AI-powered carbon information platform, earned the iF Design Award in Service Design Concepts (March 2025) and the Red Dot “Best of Best” (June). Its advanced approach streamlines carbon accounting and ESG reporting via AI-driven hyper-automation. (SAMOO, n.d.-c) (SAMOO, n.d.-d)
Similarly, Data Meta Design is an AI urban planning tool that dynamically analyses city data. It identifies problems and proposes smart, data-driven urban solutions. (Dot, 2025) The tool also received a Red Dot Design commendation in the AI (Mega Trends) category. (Dot, 2025)
b.Grid, a service design innovation, provides a platform that transforms office spaces: it analyses user data to suggest optimal layouts, with modules that can be ordered, delivered, and installed seamlessly through a smart system. Recognised at Red Dot 2025, it exemplifies Samoo’s vision of adaptive, technology-infused spatial experiences. (SAMOO, n.d.-b)
Digital-twin building management
The ArchitecTwin system, awarded “Best of Best” at the 2024 Red Dot Awards (Service Design category), is an integrated building management solution based on digital twin technology, developed from an architect’s perspective to make it easier for anyone to manage buildings that were previously managed with complex architectural drawings, documents, and decentralized operations. It was created from an architect’s perspective to make it easier for anyone to manage buildings that were previously managed with complex architectural drawings, documents, and decentralized operations. It is intended to improve the user’s access to information by intuitively visualizing varied facts in 3D space. (‘ArchitecTwin’ – a Digital Twin Solution Created by Architect – Industrial Designers Society of America, n.d.)
Sustainable design and resilient urbanism
Samoo continues its legacy in sustainable design, grounded in decades of experience in environmental simulation and energy-efficient design methodologies from airflow and energy modelling to green-building prototypes, including Green Tomorrow and the Eco Energy R&D Centre. (SAMOO, n.d.-c)
Their portfolio in 2025 focuses on adaptive reuse and climate resilience. For example, their Kakao AI Campus integrates landscaping, terraced gardens, and sunken plazas and rooftop gardens to promote harmony between nature and built form creating spaces that foster connection with the external environment. (SAMOO, n.d.-a)
Community resilience and heritage preservation
Samoo’s POC in Seongsu balances the industrial past with technological innovation.The project preserves existing structures while integrating technology and brand expression, offering an experimental space where architecture, innovation, and branding converge. The remodelled project preserves the heritage of Seongsu-dong, revitalising the space into a layered experience of old and new. (POC Seongsu : Connecting Architecture, Technology and Brand – Industrial Designers Society of America, n.d.)
High-tech facilities and forward-looking
In August 2025, Samoo published insights into their High-Tech Industrial Facility Design Services, signalling expanding expertise in complex, high-tech facility typologies such as semiconductor or pharmaceutical plants. This is a continuation of their longstanding proficiency in specialised, tech-enabled architecture. (SAMOO, n.d.-f)
The broader context: AI, sustainability, and industry challenges
Reflecting on the broader context, Yongsik Jeong, Vice President of Samoo’s Sustainable Design team, noted that AI has become essential in design practice, with rapid advancements increasing efficiency and enabling new business opportunities, a sentiment shared across the APAC architectural sector. (Autodesk, 2025)
In 2025, Samoo Architects & Engineers will represent the next wave of architectural practice. Through the integration of AI, digital twin operations, sustainable design frameworks, adaptive reuse, and community-centered innovation, they are redefining architectural norms. Guided by Vision 2025, Samoo not only leads but actively shapes a future where design, sustainability, resilience, and technology are inseparable.
