True elegance lasts. Since 1961, Sammys has embodied this principle as a French luxury home design brand that blends aesthetics, craftsmanship, and innovation. With over 60 years of heritage, Sammys turns Western lifestyle culture into modern, customized furniture collections that bring harmony between people and space.
Project Name: Sammys Nouvelle France Hall
Studio Name: Sammys Asia Pacific Design
Project Address: 5FA09, Louvre International Pavilion, Foshan, China
Completion Time: October 2024
Project Area: 1,000 sqm
By partnering with leading global designers, Sammys has created lasting works that redefine luxury living. At its core is a vision of the romantic, refined New French lifestyle — one that continues to inspire a worldwide audience.
A Global Presence
From Paris to New York, London to Singapore, Sammys has built a global reputation. Its influence reaches far beyond showrooms, reflecting a deep understanding of local culture while staying rooted in French design values.
Its latest project, Nouvelle France Hall 01 in China, showcases the brand’s signature ability to blend architecture, landscaping, and interiors. The space reflects Sammys’ ongoing commitment to pairing French design heritage with local insight, creating a story-driven, innovative experience.
This project invites visitors to connect emotionally with their surroundings. It’s a place where aesthetics meet purpose — a destination that channels 60 years of French romanticism into modern, livable design.
A New Type of Showroom
Breaking away from traditional showrooms, Sammys builds immersive environments. Carefully curated textures, layouts, and materials create a sense of fluidity and elegance. Here, the refined language of Nouvelle France meets modern design, balancing beauty and function.
Design Rooted in Culture
Sammys was born in Paris, a city known for luxury and culture. Just as the Eiffel Tower redefined the skyline through innovation, Sammys carries forward a spirit of reinvention. From France to Asia, its designs tell stories where refined romance meets cultural depth.
Rather than chase fast design trends, Sammys takes a long-term view. Nouvelle France Hall 01 reflects this mindset — blending local culture with timeless elegance, and offering a layered sensory experience that lingers beyond the surface.
Inside, a natural wood gallery tells Sammys’ story. Shadows, textures, and light create a quiet, emotional entry point into a world where every detail invites exploration.
Design for Living: The Social Hall
Ernest Hemingway once called Paris “a movable feast.” Sammys brings that spirit into its artistic social hall — a space defined by symmetry, elegance, and smart functionality. A 20-meter luxury kitchen anchors the room, combining technology with warmth. Foldable doors and concealed features allow the space to shift easily between public and private moments.
Minimal ornamentation draws focus to fine materials and craftsmanship. Every inch of the space is intentional — a place where design disappears into experience, and architecture becomes art.
Boulogne Villa Hall: Where Form Meets Feeling
In the Boulogne Villa Hall, Sammys redefines how products and space interact. The layout is open yet intimate, with walk-in wardrobes designed as interactive, sculptural features. Each detail flows naturally, expanding the room without losing cohesion.
For the modern man, Sammys draws from yacht design to create wardrobes that feel personal and refined. Rich textures, deep tones, and soft lighting add quiet luxury to every corner.
The wine lounge embodies Sammys’ philosophy: a peaceful blend of material, history, and light. It’s more than a place to relax — it’s a space for reflection and emotional connection.
Emotion at the Center
Leonard Cohen once wrote, “There is a crack in everything. That’s how the light gets in.” Sammys builds on this idea — creating spaces that embrace beauty, imperfection, and change. Its designs respect the past but look to the future, combining quiet luxury with fresh vision.
In every space, elegance is expressed through thoughtfulness, not excess. Sammys designs are immersive and meaningful, crafted to last — a true blend of heritage and innovation.
More Than a Brand
Sammys is not just about luxury furniture — it’s about a way of life. It reflects time well spent and beauty well considered. In a fast-moving world, Sammys offers something lasting: a deep connection between design, culture, and the human experience. For those who engage with it, Sammys is more than a brand — it’s a gateway to a world where elegance, emotion, and time come together.
