The design of the reception of the Blue Relais Hotel in Castelletto Ticino, near Lake Maggiore, has developed by playing on the importance of the territorial background: the details tell the landscape and historical beauties in which the hotel still today has its roots, allowing the constant growth of the structure and the customers.
Hotel reception design
Location: Castelletto Ticino, Lake Maggiore, Italy
This is the concept from which started the restyling of the reception area, creating a strong communication in which look to future without forgetting past, with the indispensable input of the enhancement of the territory, an experience that today more than ever plays a fundamental role in customer choices.
The design of custom-made furniture, the choice of flooring, lights and environmental colors have also characterized and completed the design study.
Valentina Pedretti graduated in Interior Design at Politecnico di Milano in 2006.
After gaining the first work experience in an architecture and design studio, since 2009 she has worked as a freelance with companies and private, independently managing the different tasks assigned. The areas she usually works on are Interior and Exhibition Design.
Today she carries out his professional activity in Italy and in Switzerland, mainly designs hotels, restaurants, boutiques, private homes and exhibition stands. Her most important projects include the stand exhibition for Fiora bath collection at Salone del Mobile of Milan in the 2017 and the design of private villas on Lake Maggiore from 2015 to 2018.
She loves the fact that her work has to do with something as ethereal as powerful: the space. That emptiness that distinguishes every environment: living, domestic, professional, working. Places where objects, furniture and functional surfaces, through the language of design, define their character.
Her way of communicating, full of lines, volumes, measures and signs, is the alphabet with which she writes, in a empty space, the way we will fill it, live it and, finally, we will really say our space.