Joyze Hotel Xiamen • Curio Collection by Hilton is located at Zengcuoan, surrounded by mountains and seas, with Dongping Mountain in the North, and the coastline of Huandao Road in the South. The beach, botanical garden and the well-known Zengcuoan fishing village are just steps away.

Project Name: Joyze Hotel Xiamen • Curio Collection by Hilton
Interior Design: Cheng Chung Design (HK) (
Project Location: Xiamen, China
Site Area: 2,821 m²
Construction Area: 18,344.35 m²
Opening Time: November 2018
Completion Time: October 2018
Photography: CCD / Cheng Chung Design (HK), Joyze Hotel Xiamen • Curio Collection by Hilton

Joyze Hotel Xiamen • Curio Collection by Hilton By Cheng Chung Design (HK) - Sheet4As a boutique hotel, the concept of ‘floating city on the sea’ can be seen throughout the hotel design, combining the local cultural elements of Minnan with urban design techniques, it narrates the historical changes of “the fishing village”.

Besides the interior design, CCD (CHENG CHUNG DESIGN) also engaged in the hotel architectural design and landscape design, as you can feel the integrity of the space and the unity of the entire hospitality design from the drop-off area.

Different from traditional hotels

Combine the history of local cultural with spatial details and let the guests to discover and experience from the design elements.

The villages in Zengcuoan are divided by walls, and the houses in the villages are scattered around. Floor plan of the hotel follows the arrangement of the villages, as different zones are divided by walls and intersected by landscapes between different areas. Look down from the above; each area is like a box, representing a household with different personalities and designs. Guests enter the hotel as if they are having a village tour, with alleys, walls and landscapes.

The entrance of the hotel incorporates the local culture of ‘brick wall’, which is a very unique way of building a wall in Minnan architecture that uses stones and bricks of different shapes to overlay and build simple and beautiful walls.

Joyze Hotel Xiamen • Curio Collection by Hilton By Cheng Chung Design (HK) - Sheet5According to the legend in the end of the Ming Dynasty that, there was a major earthquake occurred in the Southern part of Minnan region. After the earthquake, the native people used the local materials such as bricks, stones, tiles and gravels collapsed from the natural disaster to build the unique wall. And thereby, this way of wall-building has been widely practiced and followed in the region.

The designer also used the mansion method to design the hotel lobby. The first sight of the guest after they get off from the drop-off area and enter the hotel is not the hotel lobby, but a door that is several meters wide, and if they are entering a mansion house. Then they will see the brick wall, followed by cultural exhibition area, then other landscapes and finally the lobby bar and reception.

The design concept of “Floating City on the Sea” is expressed through the subtle design method.

The façade of the wall is constructed with boxes, and it transforms from empty to solid, presenting a feeling of ‘floating’, the orderly change of the gradient also presents a sense of rhythm swinging with the current. A corner of the reception desk floats into the air, becoming a warm chandelier, floating on the sea, and the entire hotel is like a floating city on the sea.

In comparison to the hotel, every box in the space is the composition of the hotel as a floating city. Under each box, there is a light to create a sense of levitation.

Joyze Hotel Xiamen • Curio Collection by Hilton By Cheng Chung Design (HK) - Sheet6Cozy and spacious lobby provides a space where curious people from all over the world can interact and share their adventurous journey in Xiamen.

All-day-dining Restaurant

The design incorporates natural comfort and childhood memories, vintage chandeliers, metal-trimmed glass doors, wooden tables and chairs; it brings guests back to the restaurant where they used to go with their parents. Here, the curious people walk into the old days of Xiamen.


The design of the guestroom is natural, warm and cozy, creating a sense of home. Meanwhile, it also tries to open the space as much as possible as to form a transparent visual experience.

Getting rid of the traditional framework, and strengthen the interaction of spatial functions through subtle design, so that each area can be used alone and connected.

Joyze Hotel Xiamen • Curio Collection by Hilton By Cheng Chung Design (HK) - Sheet7After the entrance is the cloakroom and the luggage rack, which is designed to make the walkway more functional and to make the largest use of space. In detail, it also closely follows the concept of floating city, as the wash table and the bed are suspended from the ground.

The city view and beach outside the window is one of the hotel’s business cards. The wash table, mini bar and operating desk form a small living room, so that guest can sit in the living room and enjoy the scenery with tea, just like the local residents. The texture of the old buildings in the city is projected onto the walls of the guest rooms, and the patterns of the old buildings in Gulangyu are carved into ceramic tiles, which become time fragments to record the traces of the years.

About Curio

CURIO is a new hotel brand under Hilton, established in 2014, focusing on providing the guests with the native culture and local experience. The hospitality industry has entered the era when each hotel management group has their own lifestyle brand, ‘fashion’, ‘fun’, ‘unique’, and ‘curious’ are the DNA of CURIO that is able to provide the option of personalization in high-end hospitality market.

CURIO constitutes a series of independent hotels selected by Hilton that are chosen because of their distinctiveness. The connotation of curio is interesting, unique and even rare. Every Curio Hotel has its unique style and its quality is assured by the Hilton Hotel Group.

Joyze Hotel Xiamen • Curio Collection by Hilton By Cheng Chung Design (HK) - Sheet8In the past four years, Curio has managed to spread its footprints in Sydney, Karuizawa, London, Barcelona, New York and many other unique travel destinations. Each CURIO carries a local imprint and has its unique style.

When Curio first came to Xiamen, it was chosen to be located in Zengcuoan, the cultural and recreational region transformed from a fishing village. The hotel is designed with the concept of ‘floating city on the sea’ as to present a boutique and elegant style that triggers tourists’ curiosity to explore the local culture and the other side of the story in Xiamen.

Mr. Joe Cheng

Mr. Joe Cheng is the founder of Cheng Chung Design Hong Kong, and the President of ATG. He has been named ‘Mr. Fashion’ in the capital market, and served as CTBUH’s first jury chair for the category of interior design. He has also been honored numerous titles such as UN cultural ambassador, Chinese Design of the Year, member of Hall of Fame, Professor of Guangzhou Academy of Fine Arts and so on. With his design concept of ‘Eastern artistic conception in Western form’, which has become popular around the world, he has received over 58 top-notched international design awards including the highest honor in the interior design field – ‘Gold Key Awards’.

Mr. Joe Cheng has over twenty years of experience in hospitality design, with his vision and design philosophy, leading the CCD design team to the forefront of the interior design industry, and guiding the development of CCD. He has always believed that a successful design is the perfect combination of high quality construction and attention to detail. Therefore, every time when he receives a new project, Mr. Joe Cheng insists on participating from the architectural concept design stage, and presents his own unique ideas based on the functional interior designs, in order to assure that the space design is people-oriented. At the same time, he insists on participating in every detail of the project, and his rich experience has solved many problems on site. Mr. Joe Cheng has always been maintaining good communication with professional consulting company, and fully conveyed CCD’s unique design concept to other parties, and has been highly acknowledged by the clients, international hotel management groups, and third-party design partners.

Mr. Joe Cheng proposed the design topic “Oriental Aesthetics Space Design & Cultural Engineering Laboratory”, which focuses on culturally-centered ideas by creating experience-oriented interior spaces in five-star hotels, high-end commercial complexes, office designs, top-class luxury clubs and other aspects, guiding the contemporary design trend with unique creativity and innovation.

Cheng Chung Design

CCD/Cheng Chung Design (HK) specializes in hospitality interior design consultancy for high-end international hotel brands.CCD is ranked as No. 3 in Hospitality Giants 100 featured in US Interior Design magazine in 2013, and honored by the world’s most anticipated awards including the Gold Key Awards; since established in 2001, CCD has kept abreast of new directions and innovations in the industry with its detailed design knowledge, international experience, and management skills.

CCD provides an extensive combination of design services and solutions for clients in order to increase and maintain the value of their projects while implementing innovative design concepts, the latest technology and unique product identity. Recent projects includeTaipei Farglory Stadium Hotel, Taiwan Jiaosi Resort Hotel, Marriott India, Conrad Bangkok Hotel, Pan Pacific Yangon, Emirates Riyadh Hotel, Sheraton Universal Hotel Los Angeles, Sheraton San Gabriel Los Angeles, Saipan Resort, Diaoyutai Hotel Frankfurt, etc. These expansions in Southeast Asia, Europe and North America have facilitated CCD’s international presence.


Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.