The goal of the planning was to implement an area as a meeting place of indulgence and culture. Front and rear of the store are separated by different styles. This means that the entrance area was transformed into a traditional corner shop where the passion for detail appears; while in the rear area old architectural treasures have been combined with modern ideas, as defined in ’Rough Luxe’. Already used and worn out furnitre were artfully staged, giving the impressive ruins an extraordinary atmosphere.

Architects: Monovolume Architecture + Design
Location: Bruneck, Italy
Architect In Charge: Luca di Censo, Sergio Aguado Hernàndez
Area: 170 sqm
Year: 2012
Photographs: Jürgen Eheim

© Jürgen Eheim

The harpf-and-Friends-corner is the connection between food and beverage area where a library is situated, which invites you to take a place. Photos from the past tell the story of the company founded in 1919.

© Jürgen Eheim
© Jürgen Eheim

The consistent presentation of the goods runs like a “purple thread” through the store and displays the overall concept behind it.


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