Evolved over centuries, the kitchen has become the center of the human home and family, both literally and figuratively.
GAGGENAU is the preeminent manufacturer of kitchen appliances. SCHULLER NEXT125 is synonymous with premium couture kitchen cabinets. These two German brands appeared in the Moutt showroom. Every detail brings the texture to the extreme, with the most exquisite craftsmanship, all originating from the cognition and pursuit of beautiful things, presenting the quality of top home appliance brands.
Project: GAGGENAU & NEXT125 Experience Store in Chengdu
Location: Fusen-Noble House 2, 99 Duhui Road, Wuhou District, Chengdu, China
Size: 273 sqm
Design Time: July 2021
Opening Time: November 2022
Chief Designers: Rene Liu, Jiajun Tang
Design Firm: HDC Design (www.hdcchengdu.com)
Furniture and Equipment Design: TimeStone Design
Illumination Design: HDC Design (www.hdcchengdu.com)
Photographer: Chuan He
As a residential exhibition area, we have always believed that GAGGENAU not only endows products with innovative appearance and super high quality, but also conducts subtle displays through daily operations, fully satisfying the cooking habits of Asians. Therefore, the focus of space design should not continue to use the tough craft appearance, but to integrate into life and give more humanized care.
The showroom will provide a free presence in an elevated white space with a large white dome of exact dimensions and a natural private garden.
Even some Michelin-starred chefs are loyal fans of GAGGENAU. Customization makes people happy. The display under white light allows the imagination of the kitchen to customize its own professional family kitchen space according to the size of the kitchen and the different sizes of each corner.
The concept of cooking with natural and seasonal ingredients has gradually become popular, and the essence of GAGGENAU kitchen appliances and SCHULLER NEXT125 kitchen cabinets can be experienced more authentically.
Through humanized guidance, the transformation process from the feeling of the exhibition hall to the real sense of sales has been realized. Therefore, the use value of exhibits is fully reflected in the process of display and experience, allowing customers to perceive, experience products, establish communication, and finally integrate comfort, art, and taste into daily life, making every detail of life a kind of enjoyment.
