Many aspects go into making the ideal marketing video. A great marketing video requires a well-written screenplay, good camera and audio work, and experienced producing and directing. However, it is during the editing process that all of the information comes together to produce a cohesive plot. Video editing is the process of putting together segments of video to make movies, programs, or advertisements that convey a message to the audience. Product videos are a more engaging kind of content marketing than images alone, and they help diminish a customer’s hesitancy to make a buy. Good video editing software can assist in showcasing items from every perspective by creating professional promos for platforms such as Instagram, Facebook, YouTube, and wherever else brand videos may be shared. The decisions editors make may affect the overall tone of the piece and what feelings they want to convey, establish rhythm and timing, and convert the raw material into a coherent finished result when they combine technical knowledge and expertise with creativity and craftsmanship. For engaging with audiences, video editing is essential. It is an editor’s responsibility to guarantee that the message is delivered correctly. Below is a list of the best free video editing software available on the internet, as well as a few that have fairly priced premium versions.
1. Apple iMovie | Software for Creating Videos
Apple iMovie features a variety of options for organising your digital movies’ media, colour grading, speed, green-screen effects, narration, and music. iMovie also includes some of the greatest storyboard-based movie-making tools for beginners, including Trailers and Movies.
Available for: Mac
Website: www.apple.com
2. Adobe Premiere Pro
Adobe Premiere Pro is the renowned ongoing software used in the industry standard for video editing. Professional video editors use it to create everything from YouTube videos to streaming media and movies. The program is compatible with 4K, 8K, and VR formats. Its cutting and editing capabilities are precise and controllable. Premiere Pro is included in the Adobe Creative Cloud bundle and may collaborate with other Adobe products, such as the motion graphics tool After Effects and Adobe Stock.
Available for: Windows, Mac
Website: www.adobe.com
3. Corel VideoStudio | Software for Creating Videos
Corel VideoStudio Ultimate is an excellent choice for beginning video editors, particularly if they are familiar with Corel’s drawing and graphic design applications, such as Corel Painter. Once you’ve mastered the fundamentals, you’ll be able to access more advanced functionality like motion tracking, 4K support, 360-degree VR video support, a music library, multicam support, 3D text editing, and hundreds of effects.
Available for: Windows, Mac
Website: www.videostudiopro.com
4. Cyberlink PowerDirector 365
PowerDirector 365 offers a comprehensive workflow for video creative professionals, including video editing, colour correction, and fixing, as well as audio restoration and editing. A fluid, high-performance editing environment enables a smooth transition between video, picture, and audio editing, as well as strong colour grading.
Available for: Windows, Mac
Website: www.cyberlink.com
5. DaVinci Resolve | Software for Creating Videos
DaVinci Resolve’s free version is ideal for more advanced jobs. DaVinci Resolve has professional 8K editing, colour correction, visual effects, and audio post-production. DaVinci supports both offline and online editing with a high-performance playback engine, as well as editing and cutting for processor-intensive file formats such as H.264 and RAW.
Available for: Windows, Mac & Linux
Website: www.blackmagicdesign.com
6. Filmora
Filmora is Wondershare’s standard, easy-to-use, high-quality video editing application. With a good UI, the design is straightforward, and it includes filters, overlays, motion components, transitions, and a modest selection of royalty-free music.
Available for: Windows, Mac
Website: filmora.wondershare.net
7. Final Cut Pro
Before Premiere Pro, Apple’s Final Cut Pro was the industry standard. Professionals particularly like Final Cut Pro’s Magnetic Timeline, which includes grouping tools, a large range of effects, solid organisational capabilities, and quick ways to add and edit audio. Other capabilities include 360° video, HDR, and powerful colour correcting tools.
Available for: Mac
Website: www.apple.com
8. HitFilm Express | Software for Creating Videos
HitFilm Express produces professional-quality video editing with motion tracking, colour pickers, and cropping tools, as well as a variety of transition choices such as push, zoom, and dissolve. Its auto-stabilizer smooths out unsteady footage. Composite shot upgrades allow you to combine two different photos to create bizarre video effects and more.
Available for: Windows, Mac
Website: fxhome.com
9. Lightworks
Lightworks has a library of original stock movies and audio clips licensed for use in any video edited in the application, giving every marketing video a polished look. Lightworks has a library of in-depth video lessons, making it one of the most approachable and simple-to-learn Linux video editing software solutions on this list. Lightworks supports a variety of video formats.
Available for: Windows, Mac & Linux
Website: lwks.com
10. VideoPad | Software for Creating Videos
VideoPad is an amazing free tool for making high-quality films. It contains pre-made, configurable transitions for polished professionalism and allows you to effortlessly export pre-sets to produce video files targeted for certain networks like Facebook and YouTube and broadcast them straight from within the app. It has the ability to add light effects, fine-tune colours, and overlay text and pictures, it’s worth the free download.
Available for: Windows, Mac
Website: www.nchsoftware.com
11. Movavi Video Editor
Movavi Video Editor combines drag-and-drop functionality, simplicity, and a variety of video and audio editing tools. Features like picture-in-picture, slow motion, color correction, video stabilization, background removal, and others allow users to create everything from slideshows and TikTok-style videos to full-length films. And with a large collection of music, transitions, filters, and titles, you have plenty of options to make your video special. The software also supports many video formats, up to 4K resolution, and quick export to different platforms.
Available for: Windows, Mac
Website: movavi.com