Interior design is becoming an important aspect of most households, as well as an important part of the architectural process. People from many backgrounds are currently producing interior design, either as an active or passive income and much work is being plagiarised and reproduced. To avoid their work not receiving the recognition and reach necessary for career advancement, architects are seeking ways to exhibit their work in respected magazines. The major measures to take will be covered in the rest of the article.
Finding the right fit
It is critical to pay attention to what established outlets choose to promote. While generalist journals such as Architectural Digest exist, there are also specialized periodicals such as Metropolis or Elle that feature projects with specific qualities. When it comes to interior design, Elle tends to encourage stylish design trends, whereas Metropolis advocates sustainable ideas. The goal is to find the perfect person for the job. Magazines and platforms frequently have their language, and the language of one’s project must be similar to the style and standard that the platform would follow. It is also critical to select a platform based on the intended audience. Archdaily is another generalist site that serves all audiences. Archdaily is one such generalist platform that caters to all audiences and is quite preferred for all and any kind of publications, be it a facade design or a material study.
Stand out, don’t camouflage
Authenticity is essential for achieving and gaining real recognition in the very competitive field of interior design. It is critical not to plagiarise the work of another professional, as the odds of having your work published are bleak. Furthermore, reading and learning about the architect through the magazine itself is always inspiring for the audience. To make the process valuable and satisfying, one must establish their signature. Zaha Hadid, for example, has carved herself a position in the architecture market with her grandiose and parametric designs. Anyone who knows her would know that she is not the kind to produce box-like designs for her undertakings. Likewise, it would be the same.
Exclusivity and publishing
Typically, crucial information must be kept away from any form of media during the interior design process until the product is published. The reason for this is that businesses want to present creative material that adds value to their offerings. As a result, it is best to keep important information confidential to ensure the publication’s exclusivity. For example, if someone wishes to share their interior design project, they should not reveal important specifics (except for a few photos) on another platform. The exclusivity of publications is frequently underestimated, and people seek to submit to multiple platforms to obtain more exposure. While this is not necessarily incorrect, it is advisable to go with one reputable publication rather than five substandard ones.
Hire a good writer to highlight the best aspects
Based on my personal experience working on a project that was featured in Architectural Digest, the draft of your publication must be sent from your end, which will then be revised and updated to suit the platform’s language and conventions. This draught, if improperly written, would not adequately represent one’s project. It is critical to flesh out the essential interior design components that have been applied in your design, such as color schemes, design elements, utility, and so on. Your draught should depict what the designer is attempting to express to the viewer.
Visualization and photography
A picture is worth a thousand words, as is a drawing, a 3D visualization, or even a photograph. Visuals allow the reader to experience the spaces as if they were in real life. Specifically, the camera’s positions and perspective must be such that they capture the sensation that the venue provides. Professional photographers who specialize in architectural photography are frequently recruited for the same task, as capturing the finest of your projects requires a different level of expertise and even knowledge of spatial visualization. So it is better to engage a professional photographer who will offer high-quality photographs that have been adjusted per the platform criteria.
Give credit where it is due
Consider all of the hard work that has gone into your project before publicizing it. It is important to recognize that the project’s success was largely due to teamwork and collaboration. In your drafts, give credit to the specialists you worked with to make your beautiful creation, as this will help them develop and acquire new clientele. A structural engineer was once irritated because his name was not included in the list of collaborators, even though he had worked tirelessly to make the design work. As a result, rather than being a consultant for architects and interior designers, he decided to practice alone and hire designers under him. He is now a multimillionaire who has established ventures all around the world.
To summarise, while releasing your creation may be a test of ingenuity and perseverance, the results are more than fruitful. It is the most effective strategy for newer firms to gain the respect they deserve. Most essential, trust the process and take things one step at a time; if one project is not chosen, you still have room to enhance your interior design skill set and discover a driving force to stand out from other designers.
