Businesses that offer interior design services thrive by showcasing their best work to potential customers. This concept should be the driving force when picking out a social media platform for your interior design business. You need to go for platforms that promote visual content, such as pictures and videos.
Even after picking a platform, you need to market and promote your channel if you want to grow. For instance, if you decide to choose Twitter, you can get real Twitter followers with the help of a marketing agency. However, first, you need to decide whether Twitter is the right platform for you. To get you started, here are some of the best platforms where you can promote your interior design business and showcase your projects.
Instagram is one of the most visually oriented social media platforms. It thrives on high-quality images and videos. This makes it a great place to post your work, especially when you want your followers to walk the home improvement journey with you. Additionally, Instagram boasts over 1 billion active monthly users, meaning there’s a large pool of potential clients.
However, due to the competitive nature of the platform, you need to be very active. This means you need to schedule regular posts to keep your audience interested and attract new followers. You can start by sharing pictures of your previous projects. Later on, you can add updates on new projects you are doing or share ideas about various interior design suggestions. Remember to use hashtags in your posts for a wider audience reach.
This image-oriented platform has over 400 million monthly users, with women making up more than 75% of the total users. Statistics have shown that most women use Pinterest for inspiration ideas when renovating their homes. Therefore, if your business targets women, this is a fantastic place to set up shop. Pinterest is an excellent way to drive traffic to your blog. Therefore, ensure you open a business account on Pinterest to get insights and analytics on your posts’ performance.
Facebook has more than 2 billion users, is the number one searched query on Google, and is the third most visited website. This makes it a gold mine of potential clients, organic growth, and an excellent source of website traffic. The platform has multiple communities you can join and engage with users on various interior design topics. It’s also a great platform for generating leads using paid ads due to the vast targeting opportunities. The limitless opportunities available on Facebook are chances your business cannot afford to forgo. So create a business page there today if you haven’t already.
With more than 500 million users, LinkedIn is the home of professionals and corporate clients. The platform is a great place to network and build professional relations with other experts in your field. You can also collaborate on projects with other professionals, such as architects, who may need your services in various projects.
Because most businesses have LinkedIn pages, you can also use the platform to keep an eye on your competitors. This will help you know more about the clients they work with, what they offer them, and how you can stay ahead of the competition.
Houzz
Houzz was developed to connect professional architects, interior designers, and construction experts with clients seeking their services. Today it has become the leading website for interior design and home improvement. The platform is a great place to showcase your projects and designs, and you can get a lot of inspiration from the work of other architects and designers.
When setting up your Houzz profile, ensure it looks professional by including a nice cover photo. The profile picture should also give the impression you are an expert in your field. Lastly, remember to include your contact details so potential clients can quickly reach you.
