TikTok has become a significant player in social media marketing. With its short-form videos and user base mainly comprised of Gen Z and Millennials, it offers businesses a unique chance to reach their target audiences. While paid advertising on TikTok can be effective, organic TikTok marketing also deserves your attention.
Know Your Audience
You can only appeal to some. By identifying your specific audience, you can better capture their attention. Understanding who your target audience is (and isn’t) is crucial for getting your content on their For You Page (FYP). The FYP is the primary page users see when they open TikTok and is the prime location for your content.
If you need clarification on your audience’s interests, ask them! Use your presence on other social media platforms to ask what kind of content they want to see on TikTok. Instagram polls and questions can make this process engaging and inform your followers about your TikTok account.
Analysing content from similar creators and brands in your industry can also help. Recognize and learn from others’ successful content. Since you share an audience with these creators, this is like getting free research!
Additionally, understanding the demographics of TikTok users can help. TikTok’s audience is predominantly young, with 60% of users aged 16-24. Knowing this, you can tailor your content to appeal to younger audiences, using trends, humour, and themes that resonate with them.
Create Niche Content
Creating niche content that resonates with TikTok’s subcultures is crucial for building an engaged and loyal following. TikTok’s user base is divided into various subcultures, each with unique interests. By tailoring your content to a specific niche, you show authenticity and a deep understanding of your audience’s passions, fostering stronger connections and encouraging viewers to become loyal followers. Niche content is also more likely to go viral within its subculture, increasing your reach and impact. In a crowded platform, finding your niche and connecting with subcultures is vital to standing out and thriving on TikTok.
Many new TikTok users take a scattergun approach to content creation, mixing educational videos, dance routines, and vlogs. This approach yields only results if you’re already famous. The key to success on TikTok for most people is finding and sticking to a niche.
Researching popular niches can give you an edge. For example, niches like beauty, fitness, cooking, and DIY crafts have a large following on TikTok. If your business aligns with any of these niches, creating content that fits these categories can help attract more followers.
Stay Consistent
Maintaining a consistent posting schedule is crucial for getting the TikTok algorithm to push your content. Many people fail to grow their following because they need more consistency. If you aim to post at least one video daily and follow the other tips here, success is just a matter of time. If daily content creation is too challenging, try to post several times a week, but aim for at least one video each week.
Always keep your content circulating. The more content you have, the better your chances of appearing on For You Pages. So, don’t delete your TikTok videos. Sometimes, a video can gain mass visibility on the FYP weeks after being posted. Having more content in the algorithm increases your chances of being seen, potentially leading to more followers. Also, try changing captions with different keywords and continuously test your content against the algorithm.
Planning your content helps maintain consistency. Creating a content calendar can ensure you always have fresh ideas and can plan around trending events or holidays.
Trends and Challenges
Participating in challenges can significantly boost your follower count. Challenges range from the “core memories” challenge, which has 3.1B views, to the “journal prompt” challenge, which has 433.6M views.
Choose challenges that fit your brand and interest your audience. Not all challenges are worth participating in; some gain rapid popularity while others quickly fade. The key factors are how easy they are to replicate and their relatability. Ensure the challenge aligns with your brand and audience interests.
Creating your challenges can also be a powerful way to engage your audience. Encourage your followers to participate in a challenge you make, and offer incentives like shoutouts or giveaways to increase participation.
Hashtags
Using the right hashtags can help people who don’t follow you find your content. If you’ve spent any time on TikTok, you’ve probably seen #ForYouPage or #FYP. This hashtag has been used 14094.4B times. While using #ForYouPage alone isn’t the best strategy, mixing niche hashtags with popular ones can improve your video’s visibility. Use 3-8 hashtags with a mix of niche, branded, and popular hashtags for better results.
TikTok’s in-app hashtag suggestion tool helps you identify trending hashtags. When creating captions, click the “#” symbol for relevant suggestions. Tools like hashtag generators can also help you find suitable terms for your content.
Researching and staying updated on trending hashtags is essential. Popular hashtags change frequently, so staying current can help you capitalize on trends and increase your content’s reach.
Sounds & Music
Many of today’s chart-topping songs are popular on TikTok for a reason. TikTok significantly influences the music industry and works with record labels to promote specific songs. Using trending songs in your content increases your chances of being featured on For You Pages.
To discover the top sounds your followers have listened to in the past week, check your Analytics tab (available with a TikTok Pro account). In the Followers tab, you’ll see the music and audio tracks your audience enjoys.
Creating original sounds can also set you apart. If your original sound gains popularity, other users will use it in their videos, increasing your visibility.
Duet & Stitching
TikTok’s Duet feature allows videos to be shown side-by-side with the original creator and a TikTok user. Duets serve various purposes, such as commentary, compliments, responses, or contributions to the original video, providing an engaging and interactive way to participate on the platform.
Duets encourage users to share and engage with your brand’s content, increasing its visibility and attracting diverse users. They foster strong brand engagement and can attract new followers who have yet to encounter your content.
Stitching lets users incorporate segments from another user’s video into their own. Like Duets, Stitching allows for reinterpretation and enhancement of existing content, extending narratives, tutorials, recipes, educational content, and more. It’s another engagement tool that can boost visibility and followers.
Collaborating with other creators through Duets and Stitching can expand your reach. Partnering with influencers or popular creators in your niche can introduce your content to their followers, increasing your visibility and credibility.
Cross Promote
Many people use multiple social media apps simultaneously. According to a 2023 article on social media usage, users in the UK spend an average of 27 hours per month on TikTok, 7 hours on Instagram, 14 hours on Facebook, and 15 hours on YouTube. Sharing your content on various platforms like Facebook, Instagram, and YouTube increases visibility and drives traffic to your TikTok profile.
Utilizing Instagram Stories, Facebook posts, and YouTube videos to promote your TikTok content can help attract followers from other platforms. Highlight your best TikTok videos and encourage your audience on different platforms to follow you on TikTok for more content.
Collaborating with influencers on other platforms to promote your TikTok account can also boost your follower count. Influencers can share your TikTok content with their followers, driving traffic to your profile and increasing your visibility.
Want to Grow Your TikTok Audience?
Organic TikTok marketing is an effective way to connect with your audience, build brand loyalty, and achieve long-term growth. By creating engaging content, fostering authentic connections, and monitoring performance metrics, you can leverage TikTok to enhance your brand’s presence.
While organic TikTok marketing offers many benefits, combining it with paid advertising campaigns can significantly boost your visibility and TikTok followers. At Twicsy, we specialize in using TikTok to help brands succeed. We understand that a strategic blend of organic and paid marketing is essential for success.
