The hall of the former printing company in an industrial zone of the city has been occupied by two startups. The renovated building consists of a warehouse groundfloor, offices on first floor and an attic with common areas and a rooftop.
TITLE: Office building Equa & Goat story
Project: Office building Equa & Goat story
Location: Ljubljana, Slovenia, EU
Client: EQUA d.o.o.
Years: 2018-2022
Area: 2000 m2
Authors: BAAM arhitekti
Typology: office building
Scope of work: interior design, adaptation, energy efficiency improvements
Photo credits: Blaž Jamšek, BAAM arhitekti
By the perimeters of the first floor there are vast window areas where working tables are placed. The centre of the space is occupied by an architectural promenade made of cubes folded in raw materials to accent the industrial character of this part of the city: stone, concrete brick, woodwork, curved perforated metal sheets, transparent glass. The cubes contain toilets, auditoriums, staircases, the director’s office, a printing corner, meetup table, a Zen room and a closed assembly room. To maximize the usage of the common paths those cubes extend into them: the attic staircase becomes an open auditorium, the glass meeting room that was later occupied by a coffee roaster extends with coffee beans bags near working tables, the meetup table as the centre piece enables informal gathering and exchange of employees’ experience and ideas…
Startups are two brands: rough »Goat story« that innovates the coffee experience and more feminine »Equa« that creates a new dimension of hydration. A series of cubes in the central space is therefore interrupted by a subtle, feminine, organic »amoeba« that breaks the rhythm (and mimics staircase on the facade, added before our intervention).
The company covers design, development, advertising and sales, as well as the assembly of products of the Goat and Equa brands, so the departments are capable of constantly expanding or contracting. The installations follow this dynamic to enable flexibility of workplaces – to such an extent that when at the end of the renovation works, a coffee roaster room could be installed without major interventions. Greenery, free-standing lights and acoustic barriers offer flexibility and privacy to sets of tables.
The rooms in the attic are intended for socializing, informal meetings, a rooftop terrace and a photo studio. The Equa and Goat brands are indicated by the full volume of the feminine kitchen and dematerialized steel frame bar, connected by a movable kitchen island and lightweight tables.
The restrained industrial aesthetics are a response to the character of the building and, in combination with its design, provides a tabula rasa for the creative charge of the company.
About Firm:
BAAM Architects is a creative architectural office that focuses on innovative and modern architecture.
The group consists of young and experienced architects, where each contributes knowledge and fresh ideas.
Their work is based on a comprehensive and interdisciplinary approach to the projects, where a good understanding of territory, cultural background and client needs are essential.
With a great amount of attention they tackle projects of various sizes from furniture, interior, residential houses to bigger buildings and urbanism.
