The fashion center Labels 2 in Berlin is a concentration of showrooms for international fashion brands in one building, including public spaces such as an event hall, a restaurant and a lounge at the top floor. Since 2019 it is also home to Porsche Consulting Berlin Innovation Lab.
Project HHF Program Fashion Center Location Osthafen, Berlin, Germany Competition 2007, 1st Prize Construction 2007 – 2010 Team HERLACH HARTMANN FROMMENWILER with Cella Hubel and Walter Gloor, Yujin Hirase, Janna Jessen, Tonja Kersting, Okhyun Kim Building Footprint Area 1’537 m2
Surrounding Site Improvements Area 590 m2
Gross Floor Area 8’191 m2
Useable Floor Area 6’630 m2
Building Volume 32’930 m3
Client LABELS Projektmanagement GmbH & Co. KG
Photos Iwan Baan
DAM Deutsches Architekturmuseum, Frankfurt a.M., Deutschland
Carparol Award 2012
Architekturpreis Berlin 2013
The design strategy is based on the adjacent warehouse building Labels 1. The interior spaces of this historical building are strongly characterised by the repetition of arched windows used in the façade. This motif became one of the starting points for the design of the project.
The use of two differently cut sine curves generates a specific aesthetic for both the supporting structure and, in a modified form, for the façade. The result is that the structure and rhythm establish a formative motif for the perception of the new building and link it to the existing neighbourhood.
Connected by a heat exchanging device, the whole concrete structure of the building is permeated with water tubes and used as a radiator for heating as well as cooling. The energy consumption for heating and cooling of Labels 2 Berlin is reduced by 40 percent due to this combined technique of activating the building mass and using water from the Spree River. HHF architects won the international competition among selected architects in September 2007. The building opened in January 2010.