The boutique interiors were envisioned as a quiet yet compelling backdrop to a clothing line that is bold, sophisticated, comfortable, and warm. We treated the space as a canvas—subdued veneers and thoughtfully placed textures ensure that the garments remain the focal point.
Project Name: Mellowfy’s Flagship Store
Studio Name: Studio MOD
Location: Raipur, Chhattisgarh, India
Year Built: 2025s
Built-up Area: – 1300 Sqft.
Project Size (in sq. ft.): – 1300 Sqft.
Photograph Courtesy: lines_by_theguptaji
A defining feature is the bold arched POP ceiling that sweeps dramatically across the entire space. Paired with wallpaper in the reception zone, this ceiling draws the eye upward and becomes a strong visual cue, catching attention even from the street outside. It not only lends height and drama but also sets a distinct tone for the boutique—softly sculptural yet statement-making.
Within this restrained and elegant envelope, we created two key focal points that add character and a sense of discovery. The first welcomes you right at the entrance—a wooden block installation layered with quirky artifacts and objects, designed to spark curiosity and create an immediate visual interest. It acts almost like a curated still life, setting a warm and slightly whimsical tone as you step inside.
The second focal point sits tucked into the far corner of the store, just in front of the trial room. This little moment has been carefully crafted into what we fondly call the “Vanity Nook.” Anchored by an ornate mirror and a vintage chandelier, this corner offers a hint of old-world charm against the boutique’s otherwise contemporary palette. More than just a pretty corner, it has become an experience spot—inviting customers to pause, admire themselves, and inevitably capture the moment. It adds a sense of intimacy and personality to the space, turning a functional area into something memorable and photogenic.
The overall mood of the boutique is one of understated elegance, where every design decision—material, texture, lighting, and form—works in quiet support of the clothing on display. The space doesn’t demand attention but rather enhances the presence of the garments, allowing their boldness to breathe. It’s immersive, intentional, and built around the philosophy that design should elevate without overshadowing. In essence, the boutique becomes not just a retail space, but a refined stage where fashion and atmosphere exist in perfect balance.
