This is the plan for a showroom that also combine as the office of the socks brand “ROTOTO” in Jingumae, Tokyo, based on the concept of “Products loved through lifetime.” Since the office and showroom will be co-located in a compact space of about 50 square meters, there is no partition wall at the site construction and it is composed of movable furniture, so that we can arrange flexibly for future increases in personnel and layout changes.

Project name: ROTOTO Tokyo Showroom
Architect’ Firm: Hidenori Tsuboi Architects
Website: www.ht-a.com
Contact e-mail: [email protected]
Lead Architects: Hidenori Tsuboi
Project location: Jingumae,Shibuya-ku,Tokyo,Japan
Gross Built Area: .37sqm
Photographer: Daisuke Shima

ROTOTO Tokyo Showroom by Hidenori Tsuboi Architects - Sheet2
© Daisuke Shima

Avoiding a strong assertion in the interior, the overall structure is simple, with white, gray, and wood and brass accents to make the colorful socks design stand out.

ROTOTO Tokyo Showroom by Hidenori Tsuboi Architects - Sheet4
© Daisuke Shima

The products have many color variations, so all colors can be easily confirmed at the first sight by storing the color variations of each sock arranged on the top of the display furniture in the lower drawer and pulling them out.

ROTOTO Tokyo Showroom by Hidenori Tsuboi Architects - Sheet5
© Daisuke Shima

As socks are made in factories mainly in Koryo-cho, Nara where the socks are made the most in Japan, we use woods from Yoshino, Nara for the interior and furniture, which means this plan focuses on people and materials in Nara.


Hidenori Tsuboi

1983  Born in Nara,Japan
2005  Graduated Kinki University department of architecture
2005  Worked at Ark Architects ,
2008  Worked at Osamu Morishita Architect and Associates 2011  Established Hidenori Tsuboi Architects

Hidenori Tsuboi Architects

Address: 11-9-501,Minamihorie,Nishi-ku,Osaka,Japan 550-0015
Tel -6534-0230
Email: [email protected]
Web: www.ht-a.com

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