In collaboration with AUX HOME, Molteni&C has officially inaugurated its flagship store in MG Road, Delhi’s sophisticated design district. This launch signifies a significant achievement in the brand’s expansion strategy, emphasizing its dedication to providing an exclusive, mono-brand shopping experience for its discerning clientele.
Project Name: New Flagship Store for Moletni&C
Studio Name: AUX Home
The new Molteni&C Flagship Store, occupying an impressive 400 square meters, commands attention with its prominent street presence. Designed by Vikram Bhatt Co of Lab Design Studio, the bespoke store incorporates materials and finishes imported from Italy, immersing shoppers in the timeless elegance synonymous with Molteni&C.
Distinctly divided into two spaces, the flagship store showcases elegant living areas featuring kitchens, while the bedroom section highlights the Aldgate bed by Rodolfo Dordoni and the versatile Gliss Master Wardrobe system. The lavish collection finds the perfect backdrop within the store, adorned with Travertine floors, textured walls, metallic plains, and enhanced by the flow of natural light and exquisite illumination from international brands.
The new store hosts collaborations with renowned international architecture and design studios such as Vincent Van Duysen, Jean Nouvel, Foster + Partners, Ron Gilad, Yabu Pushelberg, Herzog & de Meuron, and more, adding a diverse and distinguished touch to the Molteni&C experience.
