The following interior design was realized for a retail store of a company which runs its own dairy farm, featuring products, such as dairy products, sweets and bread, made using fresh milk as the main ingredient. We were tasked with providing a space to attractively display said products by evoking the imagery associated with the farmstead and milk, which is a key ingredient of their dairy products.
Project Name: MOMOM store
Design Firm: Moriyuki Ochiai Architects
Design team : Moriyuki Ochiai, Rosann Ling , Wakana Sujishi , Marina Masuda
Program: shop and restaurant
Area : 98sqm
Location: Tokyo Japan
Client : dream dairy farm
Constructor: aslego
special paint : osamu yamaguchi
photo: atsushi ishida
Completion : June 2015
We envisioned a space brimming with the lively vital energy of fresh milk and the the forest surrounding the farm on which milk cows are raised. Inspired by the loving care with which each product on sale is crafted, we proposed a design bearing the hallmark of handcrafted work using a special paint on the walls and fixtures to impart abundant expressivity to the store. By drawing energetic patterns blending earthen and milky tones on the store walls and applying a color gradation produced by the resonance between wood and milk on the fixtures, we sought to give our design the dynamic chaotic beauty and the vibrant force of nature.
Tower-shaped fixtures(the milk-tree tower) are asymmetrically distributed in two areas found at the center and right side of the store. Moreover, their shape is inspired by the energy of the milk and forest , while their palette offers a contrast between green and white. As the plain and rough texture of the green part rises vertically from the bottom, shelves shaped like splashes of glossy white milk spring from the middle part before culminating in a lighting system molded like a fountain of overflowing milk to produce a form expressing the vitality of nature.
Through the application of three different tones of green, each tower fixture creates different atmospheres, which enhances the visitors’ enjoyment as they stroll through the interior of the shop. Flanking the three towers are shelves with wavy edges that provide a warm and soft atmosphere, gently enfolding the persons facing them. Using a color finish that highlights the texture of wood, we applied a white gradation that progresses towards the edge of the shelves in order to produce a beautiful milky ripple effect. Interestingly, the part of the shelves that is closer to the fingers handling the products appear to depict soft, gentle, organic wavy contours, which are intended to obtain a lovable design that customers want to touch, while fostering a feeling of intimacy between them and the products on display.
Also found on the floor are two tables presenting a green to white gradation and suggesting the shape of an egg, from which emanates the combined vitality of the milk and forest . The ceiling features long pieces of timber painted in dark and light green crossing with short pieces of plain wood, thus creating a deeply intricate canopy of branches and leaves that confer the warmth of wood and a light rhythm to the whole space. Furthermore, the menu plate echoes the organic shapes found in other fixtures, which evoke gorgeous glittering ripples made from fresh milk. These features contribute to send out a strong image as a store seeking to make high quality products while lending the space the dynamism of fresh milk and the natural setting of the farmstead serving as a backdrop for said products.
Design Firm : Moriyuki Ochiai Architects Moriyuki Ochiai, born in Tokyo, Japan is an architect and designer. He established his own studio, Moriyuki Ochiai Architects that is active in architectural, interior, furniture,landscape and industrial design. The sources of our inspirations come from being captivated by the vivacious and lively beauty of nature or life. We can also feel the influence coming from the delicate sensitivity responding to the unique Japanese nature, which can be found in Japanese temples and gardens. We wish to continue creating works that fulfill people’s dreams, become the energy for their lives, and then move on to a deeper dimension that exceeds life itself.
2) Office www.moriyukiochiai.com info@moriyukiochiai.com Tel:+81-3-3984-1320 Fax: +81-3-6452-5360 sodacco5F,9-10 Daikanyama,Shibuya,Tokyo 1500034, Japan 1510051, Japan 3) Award( Firm)
-2016
・A’ Design Award 2016 Silver Winner ( Italy )
・SBID(Society of British Interior Design) International Design Award 2015 finalist / Retail Design ( UK )
-2015
・INTERIOR DESIGN Best of Year Awards 2015 ” Best of Year / Grand Prix “ category-Counter Service ( INTERIOR DESIGN magazine_USA )
・Restaurant & Bar Design Award 2015 1st PRIZE / Decorative lighting (UK)
・SBID(Society of British Interior Design) International Design Award 2015 finalist / Restaurant&Bar ( UK )
・German Design Award 2015 Special mention( German design council ) Excellent Communications Design – Interior Design
・German Design Award 2015 Nominee( German design council ) Excellent Communications Design – Interior Design
-2014
・Restaurant & Bar Design Awards (UK) Best Works / Decorative lighting
・INTERIOR DESIGN Best of Year Awards 2014 Honoree / category-Food retail ( INTERIOR DESIGN magazine_USA )
・A’ Design Award Winner ( Italy )
-2013
・INTERIOR DESIGN Best of Year Awards 2013 ” Best of Year / Grand Prix “ category-Food retail ( INTERIOR DESIGN magazine_USA )
・Red Dot Design Award 2013 ( Germany )
・LEAF International Interior Design Award 2013 Commercial Building of the Year shortlist ( Germany )
・German Design Award 2013 nominee( German design council ) category-architecture/interior
・German Design Award 2013 nominee ( German design council ) category-exhibition design
・Modern Decoration International Media Award 2013 ” Annual Restaurant & Bar Space Award “（ Modern Decoration magazine_ China )
・JCD ( Japan Commercial Environmental Design Association) Design Award 2013 Selected Award
・Japan Sign Design Association Award 2013 Selected Award
-2012
・iF Communication Design Award 2012 ” GOLD AWARD ” ( Germany ) category-architecture/interior
・iF Communication Design Award 2012 ( Germany ) category-exhibition/trade fair
・SBID ( Society of British Interior Design ) International Design Award2012 ” Best Commercial Space / 1st prize ” ( UK )
・Red Dot Design Award ( Germany )
・International Architecture Awards 2012 Shortlist ( USA )
・JCD ( Japan Commercial Environmental Design Association) Design Award 2012 Selected Award
-2011
・INTERIOR DESIGN Best of Year Awards 2011 ” Best of Year / Grand Prix ” category-Beauty/Spa ( INTERIOR DESIGN magazine_USA )
・Modern Decoration International Media Award ” Annual Commercial Space Design Award / 1st prize “（ Modern Decoration magazine_ China )
・Contractworld.Award 2011 Shortlist New Generation ( AIT_Germany )
・Japan Display Design Association Award 2011 Selected Award / category-salon
・Japan Display Design Association Award 2011 Selected Award / category-shop
・Japan Sign Design Association Award 2011 Selected Award
-2010
・Design for Asia Awards 2010 Merit Award ( HongKong Design Center )
・Japan Kids Design Association Award 2010
・JCD ( Japan Commercial Environmental Design Association) Design Award 2010 Selected Award
・Japan Display Design Association Award 2010 Selected Award
・Japan Sign Design Association Award 2010 Selected Award
-2009
・Japan Sign Design Association Award 2009 Selected Award
