In contemporary times, human-inhabited spaces are increasingly evolving into carriers of complex life pictures. In the context of continuously upgrading material conditions, living spaces are undergoing multidimensional transformations.
Project Name: V6 Lifestyle Art Emporium
Studio Name: X+Living Architecture
Project Location: Dongguan, Guangdong
Completion Time: 2025.2
Project Area: 1,300㎡
Photography: SFAP
People not only pursue the personalized expression of spatial aesthetics but also emphasize the flexible adaptation of functional modules and the continuous nourishment of emotional memories.
This complex demand has given rise to a new design paradigm: Designer reinterprets the traditional exhibition hall movement logic with a “garden – tour narrative,” constructing multiple spatial ritual senses through modular scene building, and transforming the functional exhibition hall space into a spiritual yardstick for measuring the ideal life.
Vision：
Garden Realm
The “V6 Lifestyle Art Emporium” serves as a three-dimensional narrative vehicle for the brand philosophy of “V6 Home,” a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand’s high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
When considering spatial strategies, the designer focuses on capturing the essence rather than merely imitating appearances, shifting the space from superficial decoration to structural expression. This approach achieves a foundational translation of the brand’s tone. By applying architectural principles, the designer establishes a spatial logic and constructs a dynamic spatial framework using architectural vocabulary. After the internal structuring of the architectural hierarchy is completed, color is introduced as a flexible variable to further delineate spatial layers. The strategy of “separating color from structure” maintains the space’s structural constancy while allowing for aesthetic updates in response to new product launches, seasonal changes, or marketing themes, mimicking the seasonal variations found in garden landscapes.
Garden Touring：
Gradually Entering the “Home” Realm
The exhibition hall space is divided into six major functional areas, which can be categorized into three types of spaces: “functional,” “public,” and “gray spaces.” The sofa display area, cabinet display area, table and chair display area, and sleeping area serve as independent display zones, while the sample room functions as a scenario-based experience zone. The designer’s workspace, located at the center of the exhibition hall, acts as a hub connecting all areas.
The independent display zones, classified as functional spaces, are transformed into exclusive narrative stages for products through architectural modular segmentation. The designer’s workspace, as a public space, links diverse scenarios with an open layout. Gray spaces, such as corridors, transition areas, and corners, dissolve the sense of spatial fragmentation with soft boundaries, guiding viewers to naturally perceive changes in rhythm as they move through the space.
Gentle and Quiet Path:
Sofa Display Area
The exhibition hall begins with the sofa display area, which first employs a diamond-shaped zigzag framing to create a visual effect. By contrasting the compressed field of vision with the sudden openness inside, it emphasizes the sofa display as the visual focal point.
The designer extracted geometric lines from the winding paths of a garden. Fourteen sets of sofa exhibits were placed inside irregular polygonal “boxes” with sharp contours. Each set of sofas has its own independent display space. They complement each other while remaining undisturbed. The ceiling carved with lines and enclosed partitions, form a semi-enclosed layout that evokes an intimate atmosphere, reminiscent of a fireside chat. The pathways connect the independent display scenes into a cohesive whole, using the atmosphere of a meandering, secluded path to arouse people’s desire to explore the space.
Stacked Stone Garden
Cabinet Display Area
Following the garden’s logic of changing views with each step, the cabinet display area display breaks away from the monotony of traditional linear arrays. Instead, it adopts a “framed view” layout, using the lines of the cabinets to create a scenic effect along the pathways.
The designer deconstructs the cabinet modules into stacked and staggered geometric blocks, arranging them asymmetrically to simulate the morphological characteristics of Taihu stones. The combination of metal frames and wooden textures forms a sculptural imagery of mountains and rocks. The designer guides viewers to focus on the small-scale disassembly of the cabinets. As visitors move through the space, the drawers and shelves, with their hidden mechanisms, sliding tracks, internal compartments, and hinges, provide an extremely delicate micro-level experience that touches upon the viewer’s subtle sensory perceptions.
