We wish to design a space that, when one enters, reminds them of the Turkish word “Güzel,” which translates to “beautiful.” A space that is more than just a store; it’s a place where one can discover their unique style and enfold their individuality. It’s a store where beauty feels effortless, where one can be their true self without fear of judgment and pick the best dress that suits their inner self.
Project Name: Güzel
Studio Name: SPACE KARMA
Project Overview:
Our interior design studio had the privilege to design a retail store for a client specializing in women’s Indian traditional wear. The client’s vision was clear: they required a space that is minimal yet elegant, speaks their brand voice, and is attractive and appealing to all. They wanted a spacious layout to enhance the shopping experience.
Design Philosophy:
To meet these expectations, we opted for a maximalist approach. Our goal was to create a lavish, immersive experience for every customer who walks through the door. The store’s design embodies our vision of a harmonious rhythm between craft, nature, architecture, history, and modernity.
Spatial Design:
- Visual Elements for Navigation: The store’s layout is meticulously planned to ensure easy navigation, even for first-time visitors. This is achieved through the thoughtful division of space using visual elements.
- Inclusive Spaces: The store has dedicated spaces for everyone, including those accompanying shoppers. Comfortable seating areas are strategically placed to ensure a relaxed shopping experience for all.
- Arched Segregated Sections: Beautiful arches carved on the walls create segregated sections for different categories of traditional wear. This not only adds an aesthetic appeal but also organizes the merchandise effectively.
- Open Layout and Perfect Lighting: The open layout of the store ensures a seamless flow of movement. Adequate and perfect lighting highlights the intricate details of the fashion pieces, making them the focal point and enhancing their appeal.
- Vaulted Brick Ceiling: To add a touch of rustic charm and historical character, we incorporated a vaulted brick ceiling throughout the store. This architectural element creates a sense of grandeur and complements the traditional aesthetic of the retail space. The exposed brickwork adds a tactile and visual dimension, further enhancing the immersive shopping experience.
This retail store is a testament to our commitment to creating spaces that are not only functional but also aesthetically pleasing. By integrating traditional elements with modern design principles, we have created a retail environment that resonates with the brand’s identity and offers a memorable shopping experience.