We wish to design a space that, when one enters, reminds them of the Turkish word “Güzel,” which translates to “beautiful.” A space that is more than just a store; it’s a place where one can discover their unique style and enfold their individuality. It’s a store where beauty feels effortless, where one can be their true self without fear of judgment and pick the best dress that suits their inner self.

Project Name: Güzel
Studio Name: SPACE KARMA

Güzel by SPACE KARMA-Sheet1
©SPACE KARMA

Project Overview:

Our interior design studio had the privilege to design a retail store for a client specializing in women’s Indian traditional wear. The client’s vision was clear: they required a space that is minimal yet elegant, speaks their brand voice, and is attractive and appealing to all. They wanted a spacious layout to enhance the shopping experience.

Güzel by SPACE KARMA-Sheet3
©SPACE KARMA

Design Philosophy:

To meet these expectations, we opted for a maximalist approach. Our goal was to create a lavish, immersive experience for every customer who walks through the door. The store’s design embodies our vision of a harmonious rhythm between craft, nature, architecture, history, and modernity.

Güzel by SPACE KARMA-Sheet5
©SPACE KARMA

Spatial Design:

  • Visual Elements for Navigation: The store’s layout is meticulously planned to ensure easy navigation, even for first-time visitors. This is achieved through the thoughtful division of space using visual elements.
  • Inclusive Spaces: The store has dedicated spaces for everyone, including those accompanying shoppers. Comfortable seating areas are strategically placed to ensure a relaxed shopping experience for all.
  • Arched Segregated Sections: Beautiful arches carved on the walls create segregated sections for different categories of traditional wear. This not only adds an aesthetic appeal but also organizes the merchandise effectively.
  • Open Layout and Perfect Lighting: The open layout of the store ensures a seamless flow of movement. Adequate and perfect lighting highlights the intricate details of the fashion pieces, making them the focal point and enhancing their appeal.
  • Vaulted Brick Ceiling: To add a touch of rustic charm and historical character, we incorporated a vaulted brick ceiling throughout the store. This architectural element creates a sense of grandeur and complements the traditional aesthetic of the retail space. The exposed brickwork adds a tactile and visual dimension, further enhancing the immersive shopping experience.
Güzel by SPACE KARMA-Sheet7
©SPACE KARMA

This retail store is a testament to our commitment to creating spaces that are not only functional but also aesthetically pleasing. By integrating traditional elements with modern design principles, we have created a retail environment that resonates with the brand’s identity and offers a memorable shopping experience.

Author

Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.