The successful designer Amina Bhatia is pleased to announce the completion of a major project: the design of Simar Dugal’s legacy store. During Amina’s remarkable career, she has always drawn inspiration from the renowned model and gifted fashion designer Simar Dugal.
Project Name: Simar Dugal’s legacy store Studio Name: Amina Bhatia Square Footage: 1300 sq ft Interior Design Firm: Amina Bhatia Photography Credit: Avesh Gaur
Drawing influence from Simar’s personal art collection, which includes pieces by Raja Ravi Verma, and her textile collection, which includes Phulkari and ikats, the project sought to give the store a contemporary Indian feel. As a tribute to Simar’s passion for Kerala, the design included Kadappa black stone, and the use of urns, mardabans, and old black-and-white photos conveyed a raw, organic look.
Since they have been friends for more than ten years, Amina has a close understanding of Simar’s distinct design style and endearing nature. The designer worked closely with Arjan Dugal, the director and creative head of the company, to realize a distinct vision when tasked with creating Simar Dugal’s legacy store.
The store’s maximalist bridal department was designed with a striking lime wash in the brand’s distinctive red hue, creating a dramatic and timeless atmosphere.
A carefully chosen combination of contemporary and vintage furniture items was used to improve the store’s atmosphere and tell the story of Simar Dugal’s journey. This added depth to the story that characterizes Simar’s creative legacy.
Nirjala is an in-house member of the RTF team. She has always been a keen reader and had a great interest in research and writing. She knows how to coordinate with people, understand requirements, and keep things moving efficiently. Nirjala's approachable personality makes collaboration easy and productive.
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