This temporary showroom highlights the adaptability and wide-ranging applications of the Kalesinterflex collection, featuring expansive porcelain stoneware slabs.
Project Name: The KSFX Experience
Studio Name: pc a – paolo cesaretti Arch-
Area: 400 Sqm
Creative Direction: Paolo Cesaretti
Design Team: Paolo Cesaretti, Marilde Bianco, Gabriela Vasileva
Photo: Ivan Rossi
The material serves as the backbone of the entire spatial design, shaping an open, flowing environment. Visitors are encouraged to engage with a sequence of installations inspired by kitchen and bathroom spaces, showcasing custom pieces such as sinks and bathtubs, all crafted from the same porcelain material.
A defining feature of the showroom is its fusion of display areas with social spaces. Central to the layout is a spacious meeting table alongside a comfortable lounge area, designed to promote conversation and interaction. This section is surrounded by a material library, offering guests the chance to experience the textures and visual appeal of the porcelain slabs.
The architectural space is softly illuminated, with neutral shades that enhance the textures and surfaces of each installation, creating an ambiance that complements the sleek, natural appearance of the showcased products.
