You specialize in interior design and want to showcase your unique home decorating ideas. But this can be easier said than done. You may post photos of your interior design but not receive any engagement.
A part of why you may not be getting the engagement you deserve is that you don’t have a variety of content to attract new people. That’s why we’re here. This post will help you get ideas for content.
Educational Content
Your posts as an interior designer should not just showcase your skills. They should also educate aspiring interior designers or people who have a new home and wonder what direction they should take in decorating.
You can post pictures of your designs and provide instructions in the comments, create infographics that give people interesting insights into the interior design niche, or take other approaches to keep your audience entertained.
Before and After
People love a transformation story. That’s why taking advantage of Instagram’s carousel feature lets users see what the house looked like before and then swipe to see it after. Give a strong CTA for users to see the results, and explain a little about the renovation process and the challenges it took.
Interior Design Dos and Don’ts
People like this type of content. Basically, you list some things you should do when designing your home and mistakes you should avoid. To add a bit of humanity to these posts, don’t be afraid to list your mistakes. If you’ve been in the game long enough, then chances are a project did not go as well as you planned. List the times when you messed up and also bring up any lessons you learned during this process.
Live Streams
People like seeing the before and after. But what about the “during?” Live streams can help your audience see your work on your projects in real time. This can be an educational piece of content, where you explain what you’re doing and demonstrate how to do it in real time.
But live streams are a little more than just that. Many people use live streams as a Q&A. People can leave questions in the comments, and you can answer in real time. You can show your knowledge and ability to think on your feet.
Polls
Many apps have features that include poll making. For example, you can make a poll using Instagram Stories. You may post a picture of two interior design projects and then have your audience vote on which they prefer. Alternatively, you can ask them about other questions that may not necessarily relate to your niche.
Polls can help you better understand your audience while also allowing them to engage with you. Higher engagement means that your posts will appear in the algorithm more, so don’t be afraid to ask people interesting questions.
Budgeting Posts
Buying a home that you can design is already challenging, so for some, interior design seems way out of budget. So, you may want to make posts showing design projects that do not cost an arm and a leg. Also, you may make content with shopping tips. You may show where you can find materials and products that are affordable yet high-quality.
User-Generated Content
Another post idea that is always a hit is to post user-generated content (UGC.) UGC involves you sharing content that is posted by your fans. Give your fans a CTA by asking your users to tag your profile, DM, or use a branded hashtag. Then, you can repost content that’s your favorite. UGC allows your users to gain exposure and grow their presence online and gives your account a way to keep the content coming without putting much effort into it.
Color Theory Posts
One important aspect of interior design is color theory. Some colors go well, like peanut butter and jam. Others go well, like peanut butter and gasoline. Then, there are unconventional combinations, like a slice of bacon in your ice cream, that actually taste good. You can create content showcasing great color combinations and colors that don’t work too well.
Giveaway and Contest Posts
You may make a post offering a free Amazon gift card or even something more ambitious, like a free interior design makeover. You may host a giveaway as a milestone, like reaching a certain number of followers. Usually, most people will have some rules for the giveaway, like you have to follow the account and comment on the contest post.
Contests are also a way to grow. You may ask users to submit their interior decorating projects, and you may choose a lucky winner.
With any giveaway or contest, always follow the rules laid out by the site you are using. Be clear about what you’re giving away, how to enter, and the deadlines.
Final Thoughts and Bonus Tips
These are some tips to get you started on your interior decorating journey. You can make your decorating come to life and gain a fanbase as long as you post great content. Besides these tips, here is some more general advice:
- Have a niche. Do you work on fixer-uppers? Do you decorate your own home? What aesthetics do you use?
- Have a good camera and other recording equipment. Your photos won’t come to life if your camera is outdated or damaged. You don’t need to be super professional but at least know basic lighting.
- Interact with your audience. If an audience member has a question, do not be afraid to answer it. If it’s a tough question, maybe take it to the DMs.
- Keep posting. By posting consistently, you can stay in the game in the algorithm. If you don’t post that much, people may look to someone else.
- Spend some money on targeted ads. This will allow you to reach people in your target demographics or niche.
- Also, learn how you can get more IG likes on ViralGrowing to help your account.
With that, we hope this article helped. Good luck!
