Situated at the intersection of road and rail infrastructures and Parc Matisse, this strategic location acts as a new entrance to Lille. The project, embodying synthesis, is deeply integrated into its site and introduces a fresh urban form that accommodates a variety of typologies and programs, aligning with the city’s vision.
Project Name: Emblem
Studio Name: Hamonic+Masson & Associés

This project represents convergence. It emphasizes dialogue and connection over difference or provocation to create something new.
Whether used for living or working, the building serves as an educational observatory, fostering an understanding and appreciation of the surrounding city.
Volumetry
The project stands out with a well-defined base supporting two prominent structures, forming an open framework that seamlessly integrates with the adjacent park. The building’s volumes facilitate a smooth transition in scale from the Matisse gardens, which peak at 27 meters, to the intended impressive height on the Pasteur roundabout side. This structural gradation maximizes light, views, and sunlight across all levels.

From the Pasteur intersection, the building makes a grand impression with bold perspectives. The terraced office base blends into the landscape, introducing a biotope at the building scale and creating an appealing ecological environment.
The project presents an image that meets its challenges with a custom, ambitious, coherent, and recognizable design that avoids ostentation.
With its scale and meticulous design, it becomes a dynamic and vibrant new landmark for the city, merging architectural innovation with environmental sustainability.

Programmatic Dialogue
The building’s curved form complements the organic nature of various flow systems (pedestrian, bicycle, car, bus, tram, and train) and the park. It enhances local connectivity. The two emergent sections feature subtle horizontal lines of varying thicknesses.
The project encompasses 17,000 m² of floor space, divided into 9,000 m² of offices and 8,000 m² of residential units. An underground parking facility spans three levels.
The offices are configured as a two-floor base around a patio, with an eight-floor plus mezzanine section on the southern boundary. The residential tower, located at the north end of the site, spans from the third to the seventeenth floor, adhering to the 50-meter height limit for high-rise buildings.

Materiality
The predominantly glass facade of the office section is accentuated by the subtle detailing of the slabs, enhancing the building’s smooth curves. The glass surfaces reflect the sky, creating dynamic visual effects.
The residential facade features continuous balconies that stand out against the sky. Perforated metal and screens emphasize the building’s contours. An earthy color palette, inspired by the adjacent park, connects the building to its natural surroundings and echoes Lille’s architectural heritage.

Inside the office building, the combination of wood and concrete creates a harmonious interplay of materials. This pairing not only enhances the aesthetic appeal but also adds a tactile quality that enriches the experience for those within the space.
















