Having a website that is suitable for use on all devices is the new normal for websites. Moreover, websites that are compatible with mobile devices such as smartphones. According to research from bankmycell.com, in 2022 there will be 6.64 billion smartphone users worldwide or 83.72% of the total population worldwide.
The large number of people who are more familiar with using smartphones also means they tend to search for or receive information more often in the midst of high daily mobility.
The high tendency of people to access and obtain various information via smartphones is also a good sign, especially for website owners to provide a mobile-friendly website.
Therefore, through this article, you will find out why you need to have a mobile-friendly website and how to create a mobile-friendly website.
Why do you need to have a mobile-friendly website?
As explained in the first paragraph, 83.72% of the world’s population uses smartphones. If you are still not sure, here are several reasons why you should have a mobile-friendly website.
63% of organic traffic comes from mobile devices
Research from Markleinc shows that 63% of Google’s organic traffic comes from mobile devices. So the opportunity to get higher traffic is greater by having a mobile-friendly website.
Having a mobile-friendly website also means that the website is comfortable to use on various devices with screen sizes that are smaller than desktop sizes.
Therefore, it’s important to think about the website design. To make it easier for you, there are website builders. Both large and small businesses benefit from AI websites builder services for designing their websites. This technology will automatically create and optimize the website. With them, you no longer need to think much about the design. Instead, use your time for other tasks, including marketing and content development.
Google gives higher visibility to mobile-friendly websites
In 2015, Google launched the Mobilegeddon algorithm which will provide websites with a responsive appearance to get higher rankings and visibility in the Google search engine.
The purpose of a responsive website display is a website display that is able to adapt to various screen sizes and devices. Of course, having a mobile-friendly website will increase the website’s visibility in search engines.
Can be accessed at any time
A website that is friendly to various devices and screen sizes allows the website to be accessed at any time. Potential visitors do not need to open a computer to find out the latest information on the website, just by opening a cellphone, access to the website can be done easily.
Apart from that, having a website that can be accessed at any time will also increase conversions and visitor interaction with the website.
How to Make a Mobile-friendly Website
If you find that the website you have is not yet mobile-friendly, the following method might help you how to get a mobile-friendly website. Here’s how to create a mobile-friendly website on a WordPress-based website.
Use a responsive theme
When creating a website, consider using a responsive theme. These are the themes that automatically adjust the appearance of the website to the screen size of website visitors. On WordPress, there are various theme choices that support responsive websites. For example, the OceanWP or Divi themes.
Use additional plugins
Apart from using a responsive theme, you can use additional plugins to make the website more mobile-friendly. There are many plugins that you can use, such as WPTouch. This plugin does not change the appearance of the website, it only works by adjusting the appearance of the website to be compatible with various screen sizes, including mobile.
Other plugins such as JetPack, is actually all-rounder plugin that can be used to speed up websites, provide security to websites, act as an anti-virus, as well as create responsive websites.
Don’t use pop-ups on mobile displays
A website with a pop-up display will hinder the user experience of visitors, not only desktop users, mobile users will also have difficulties, especially with limited mobile screens which can cause visitors not to find the close button on the pop-up display.
Google also provides penalties and incentives for websites with pop-up displays for mobile viewing. Read in full about this via the following link.
Optimize website load speed
One of the advantages of a mobile-friendly website is having a website that can be accessed quickly. A study from Google states that 53% of visitors from mobile devices will leave a website if it cannot load within 3 seconds. This means that there is a more than 53% chance that the website will lack traffic.
One way that can be used to speed up website loading is by compressing assets on the website such as images using ShortPixel Image Optimizer, or implementing a caching system on the website using the WP Rocket plugin, this plugin works by storing temporary website data via cache. which can be accessed quickly, so it can cause website load times to be shorter.
