The design took inspiration from the firm’s name – WHITE CANVAS is an independent advertising agency.
The project is designed by the architecture firm Kamat & Rozario Architecture in 2012. White Canvas is located in Bangalore, India with an area of around 7000 sqft.
A blank white canvas takes on the personality of the artist. We drew an analogy to Absolut Vodka’s “Absolut Blank” Campaign” where artists were invited to express themselves on a blank canvas in the shape of the iconic Absolut bottle. The clean white canvas takes on different Avatars depending on the artists’ imagination.
The requirement of the client included several closed rooms for meeting/ discussion/ideating etc. These closed spaces or ‘containers’ were envisaged to be ‘the Absolut bottle’. The infill wall for each container defines its character. Thus, each container has its personality depending upon its user and program. Waste pieces of blockboard, generated from all the carpentry done at the site were used to create a surface and left unfinished.
The containers were placed in the center of the floor so that light and air from the windows stayed unhindered. Work areas happened along the periphery of the space. Areas between the containers served as informal breakout spaces.