How do you DISPLAY 200 TYPES OF WOOD FLOORS IN 1900 SQUARE FEET OF SPACE? That is the challenge we faced with the brief given by our client for the FCML wood floor showroom in Delhi.

Rethinking The Future Awards 2022

Second Award | DAF 2016 Awards

Category: Commercial Interior (Built)

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Participant  Name: Jyoti Malik

Team Members: Rachna Agarwal , Mayank Mishra, Dharampal

Country: India

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Fcml Wood Floor Showroom By Iaad-Its All About Design
Fcml Wood Floor Showroom (2)

The location of the showroom is INSTRUMENTAL. The long linear space spanning between two existing showrooms that belong to FCML defines a thoroughfare of sorts, a connection that permits unhindered flow of energies.

Fcml Wood Floor Showroom By Iaad-Its All About Design
Fcml Wood Floor Showroom (3)

Termed as an “EXPERIENTIAL THROUGHFARE” this retail model allows clients to walk through a space that can be entered or exited from two ends and experience a numerous display of wood floorings via unconventional display methods.

Fcml Wood Floor Showroom By Iaad-Its All About Design
Fcml Wood Floor Showroom (4)

The display of a material that can adapt itself to all kinds of surfaces was how it all started. Floors, walls and ceilings too, the trick was the display and how to prevent it from crossing the boundary between subtle and imposing. Cleverly supported with hidden display panels on sliders and drawers that conformed to a flat display of wooden planks, the design respected the brief of MAXIMUM, INTENSIVE DISPLAY WITHOUT BEARING DOWN ON THE VISUAL APPEAL.

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Fcml Wood Floor Showroom By Iaad-Its All About Design
Fcml Wood Floor Showroom (5)

Consisting of two extreme Start and End bays and three intermediate bays, the design adheres to a UNIQUE CONFIGURATION OF SPACE. Each bay maintains its focus via the display of wood patterns juxtaposed with options in varied colors of woods.

Lifestyle elements have been added to bring in a strong sense of warmth. Large transparent glass doors with wooden frames mark the entry and exit points. Greenery has been used to break away from the wood.

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Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.

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Rethinking The Future Awards 2022