Buildings were published in publications before social media took control, and they were edited and modified according to the architects’ tastes. Magazines are now relegated to the background in favor of a far more powerful platform, one that is not entirely controlled by architects. People’s perceptions of and interactions with architecture have an impact of social media as a result of digital communication, giving architects fresh insights on how to build their projects.

Influence of Social Media | Impact on Social Media

Social engagement had distinct importance in our lives two decades ago. However, in recent years, the impact of social media on society has exploded. The rise in the number of users, as well as the variety of applications that allow us to communicate with people all over the world, has piqued people’s curiosity and piqued their concerns about social media. Contemporary architecture methods have been challenged, inspired, and driven by social media posts. Although the built environment may appear to be the polar opposite of social media—a real gathering place rather than a virtual one—architecture and the architectural profession are not immune to its effect.

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Social media is now an important part of everyone’s life_©

Social media has had a noticeable influence on the built environment. Selfie walls, for example, have become commonplace in businesses, cafés, and museums. Apart from helping architects produce a more complete site and post-occupancy study, geotagging and hashtags have helped them develop a more glamorous backdrop for images. Many architectural businesses have transformed as well, with many now paying employees to manage their social media presence, which has become an important tool for attracting talent and increasing client awareness.

Individual architects and designers are beginning to utilize social media in more innovative ways to help them work, receive feedback, and earn a livelihood, in addition to these apparent developments. Though each of the following cases may appear to be an outlier, when considered collectively, they demonstrate how social media may impact the architectural profession in the future.

Connecting architects around the world

Communication is a fundamental and essential component of social media, and it allows both professional and student architects to communicate, learn, and grow with others in their field. By permitting long-distance collaboration, an architect from one location may work with artists, sculptors, painters, and designers from all over the world to help produce a comprehensive package of beautiful designs.

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The social media platforms help connect people around the world_©

Exposure for students | Impact on Social Media

In light of the current necessity for structural design during floods, earthquakes, and, most significantly, the pandemic, a number of organizations have launched contests accessible to both experts and students to give fast, cost-effective solutions. A youngster from one area of the world with exceptional potential will be given the opportunity to exercise his ingenuity and put on an extraordinary performance at a competition in another part of the world.

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The social media sites provide a platform for exchange of ideas_©

By networking with other architects, you may exchange and learn about ideas, concepts, designs, thoughts, and critical social media. For aspiring architects, keeping up with the newest trends and design in the fields of architecture, design, and the building is essential. Combining old and modern elements to collaborate and create designs may result in astonishing results. Understanding that sustainability is the future aids students in appreciating the need for and importance of having a sustainable community, as well as assisting them in selecting appropriate building materials.

Job Opportunities, Career growth, and Business

Architecture and social media go hand in hand, opening up a slew of new prospects for people looking for work. Architects have a strong background in art and design, which qualifies them for a variety of occupations outside of their industry. An architect can now work as an interior designer or a set designer, depending on their requirements and interests. With the aid of social media sites like Instagram and LinkedIn, career possibilities and openings are now easily accessible.

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The social media sites help find the most suitable jobs and employees_©

Sharing individuality and identity | Impact on Social Media

Architectural firms use various social media platforms to showcase their identity and sense of individuality, which helps architects find a firm that suits their sense of style. We can better comprehend the sort of job the business is seeking by learning more about it, and we may apply to such firms appropriately.

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The social media sites help in curating our personal design style_©

LinkedIn, for example, makes the workers of a company visible. This allows us to develop contact and connections with such individuals, as well as gain a better understanding of the workplace culture and ethics. Further, sites like Glassdoor publish the average yearly and monthly wage packages offered at various companies, giving us insight into the company’s financial situation.

Honest reviews and critical feedback

Whether you’re an architect seeking design inspiration or a customer looking for the proper specifications, social media provides a variety of tools to help you find it. One can have a better understanding of other viewpoints on a subject by reading honest review comments and critical feedback.

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The social media sites help in exchange of feedbacks and criticism_©

Some may only give superficial input, but others may explain what might have been done instead and which components perform well. Although it will be impossible for an architect to include all of the input received, such knowledge will be valuable in their future project. And, as with customers, they can assist in the sharing of such knowledge with someone else who is intending to go through the same experience.

Identifying customer needs and target audience

What better way to get a sense of what a community wants than to hear it directly from its residents? Architects may create standards and requirements for their projects by communicating and reaching out directly to the people who will be touched by our ideas. Social media is the most effective instrument for this.

The various social media sites present_©

The user group and kind of individuals living in a certain place may be recognized by doing a geographical search on various social media platforms, which aids us in establishing and defining certain parameters. Understanding the location and users allows for the selection of appropriate building materials and design solutions, which may be accomplished through direct communication, which is now made feasible through social media.

For example, while designing a house for a couple, it is clear that the requirements or areas desired by a younger generation would differ from those desired by an older generation. What each group appreciates the most in a facility may be discovered and instilled through social media. The design process will be more effective if you find out what the target audience wants.

Photography and Modern Architecture | Impact on Social Media

The use of photos has become increasingly important in modern marketing and communication, thanks to the emergence of social media platforms like Instagram and Pinterest. According to research, up to 72 percent of users have made purchases based on images seen on the internet. The value of photography has grown in recent years, thanks to social media influencers publishing visual narratives that lead to Instagram-worthy locales.

Photography on social media forms a huge part of the influence factor_©

Photographs and geotags have now become entwined with and affected architecture. Architectural Photographers have altered the way they operate as a result of technological advancements and the effect of SOCIAL MEDIA on society, and this has affected the world’s image of architecture. Photographers have become speedier, less precise, and less meaningful as a result of the digital era. The distinction between pros and amateurs is blurred as we react to spectacular and eye-catching photographs.


Rajita Jain is an architect by profession who engages with the dynamics of urban spaces and the people. She aims at developing ways of amalgamating cultural and traditional beliefs with modern day technology to give the urban fabric a vernacular sensitivity.