“Within – Luxury Interiors & Architecture (New Delhi)” is a premier multidisciplinary design firm co-founded by visionary principals Sonal and Bobbi Tuli. Headquartered in New Delhi, India, the firm is renowned for its timeless aesthetics, elite craftsmanship, and structural finesse. Within offers comprehensive architectural and interior design services, delivering luxurious, immersive environments that blend structure with narrative.
The Core Philosophy of Within
Within symbolizes more than just spatial design; it represents a philosophy rooted in emotional resonance, cultural narrative, and creative depth. The firm believes in:
- Eternal and innovative aesthetics
- Masterful attention to detail
- Uncompromised craftsmanship
- Client-centric collaboration
This foundation drives their approach to both Interior Architecture and Soft Interiors.
Interior Architecture: The Structural Blueprint
Space Planning & Functional Layouts
Within emphasizes detailed spatial frameworks, aligning structural elements with purposeful movement and daily function. From public to private zones, the firm ensures each transition is intuitive and fluid.
Ceilings, Flooring & Built-in Elements
Their work integrates visually compelling ceiling designs, artisanal stone inlays on flooring, and seamless built-in cabinetry that merge architecture with lifestyle.
Architectural Lighting & Decorative Layers
Lighting is a narrative tool. Whether it’s brass-alabaster pendants or concealed lighting under beams, each fixture is placed to amplify volume, texture, and ambience.
Architectural Detailing & Finishes
From hammered brass detailing to carved stone wall features, Within’s focus on detailing turns structural components into focal points.
Interior Case Studies: Exemplifying Architectural Excellence
The Mulberry House (Sultanpur, New Delhi)
- 11,500 sq ft villa structured around a central mulberry tree
- Courtyard-driven architectural planning
- Double-height lounge overlooking curated garden
- Material palette includes natural stone, brass, wood, and Persian textiles
Jacktree House (New Delhi)
- Built around pre-existing trees
- Organic floral relief walls in corridors
- Sculptural brass lighting and earthy materials
Uber Luxury Pad (South Delhi)
- Smart-home integrated floor plan
- Marble finishes, mirror-clad bar, and bespoke lighting
- Personalized walk-in wardrobes and ensuite baths
Soft Interiors: Curated Luxury and Texture
Custom Furniture & Drapery
In-house production aligns furniture design with the overarching architectural language.
Decorative Lighting & Accessories
Each object is handpicked or custom-made to accentuate textures, volumes, and themes.
Curated Art & Furnishings
Artworks, hand-woven rugs, and sculptures are used as part of a cohesive narrative.
Flagship Exhibits: Showcasing Design Narrative
Exhibit 2024: India Design ID
- Art Lounge: Indian crafts from Ladakh to Kerala
- Library Lounge: Inspired by Himalayan wilderness
- Garden Lounge: Botanical themes and tactile furniture
Exhibit 2023: “Summer of ’23”
- Farmhouse-themed exhibit with cozy lounges, archival furniture, and light installations
The Within Studio & Gallery
Located in Ghitorni, New Delhi, the studio doubles as an experiential gallery space showcasing:
- Bespoke furniture collections
- Architectural decor elements
- Real-time spatial experiences
Leadership and People
Sonal Tuli – Principal Designer
A multidisciplinary designer known for her poetic depth and attention to detail.
Bobbi Tuli – Co-Founder
Leads execution, technical operations, and vendor coordination.
Ishaan Tuli – Product & Industrial Designer
A graduate of Central Saint Martins, he steers product innovation.
Why Choose Within for Architectural Interiors?
Holistic Design Approach
Combining architecture and interiors into one cohesive vision.
Detail-Driven Craftsmanship
Precision is evident in every joinery, finish, and material palette.
Contextual Intelligence
Projects are tailored to suit cultural, environmental, and functional contexts.
Proven Experience
A portfolio of prestigious homes, exhibits, and retail installations.
Execution Process
- Consultation & Briefing
- Conceptualisation & Space Planning
- Design Development & Detailing
- On-site Execution & Oversight
- Soft Interior Integration
Testimonials
“Within is a brand which creates a luxurious yet warm ambience… craftsmanship and class.” – Sunayana Malhotra
“They turn your dreams into visions and finally to reality.” – Sumit Malik
Call to Action
- Visit the studio: Ghitorni, New Delhi
- Explore the portfolio: www.within.net.in
- Book a consultation: Email [email protected]
- Follow their work: Attend India Design ID or subscribe to their newsletter
Conclusion: Authority in Interior Architecture
Within – Luxury Interiors & Architecture (New Delhi) has established itself as a leader in holistic, luxurious, and detail-rich design. Through a blend of technical precision and artistic storytelling, they continue to shape some of the most iconic residential and exhibit spaces in India.
