- Project Info
Serie’s innovative design will use river water to provide a sustainable source of cooling for the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature. Every element of the BMW pavilion has been designed to reflect the company’s heritage in environmental innovation. The two-storey superstructure will be built of steel with high recycled content. Use of carbon-intensive materials such as concrete has also been minimiszed. Serie co-founder and principal architect Christopher Lee comments: “The design takes the idea of the pavilion in the park – the Victorian bandstand – but instead of one pavilion we envision nine pavilions clustered together to form a family.”
The top floor will house a number of individual standalone pavilions, which will be used to highlight BMW’s latest vehicle innovations. The lower floor will house a range of interactive visitor exhibits, articulating BMW’s vision for sustainable mobility and support for Team GB and ParalympicsGB athletes including Rebecca Adlington, Tom Daley, Louis Smith and David Weir through the BMWLondon 2012 Performance Team programme. Over 8,000 visitors are expected to visit the BMW pavilion each day during the Olympic & Paralympic Games.
BMW Group has also been ranked as the world’s most sustainable automobile company in the Dow Jones Sustainability Index for the last seven consecutive years and is the only car manufacturer to have featured in these rankings every year since their launch.