Imagine the owners working with the mindfulness of a creator and the vision of the owner; wouldn’t this be an idealistic perfect combination? Yes! Here we have Pentagram- an independent, visionary, and excellent creative design firm, established in the year 1972 which aims for utmost creative outputs having 25 partners each of which working on an individual level as well as for the firm. Here, in Pentagram owners themselves are the creators. Nothing more nothing less! The firm has its studio in London, New York, Austin, San Francisco, Berlin, and Texas.
Here are the top 10 products designed by Pentagram:
1. Global Synthesizer
One of the featured projects by Pentagram, in Exhibition Design and Sound Design, is the Global Synthesizer which is installed amid Moog’s Popup Shop Factory. To create a new sonic environment through the manipulation of a diverse collection of source materials is the motive of the Global Synthesizer. The synthesizer comprises several modules that are laid out around the world map providing soothing environmental sounds and uses an archive of atmospheric field recordings from the vast expanse of geography.
2. The Mental Health Coalition
A collaborative approach to destigmatize mental health was led by Kenneth Cole and Pentagram has lent its helping hands by giving the brand identity (logo) to it. There is a small square peg around the round hole which symbolizes it is perfectly okay to not be okay sometimes. Also one of the main attractions is the branding done for a digital storytelling platform which asks, ‘ “How are you really?” which turns out to be of great help for people to open up and share their story and start a conversation. This online platform is for the sake of offering help to the people in need regarding their mental health.
3. ‘Our Big Fat Ungreen Weddings’ for Do the Green Thing
The best way to put forth a message is to inscribe it in an illustration. An exemplary example of this is the ‘Our Big Fat Ungreen Weddings’ by Pentagram for Do the Green Thing. Unnecessary importance and focus have been given to the greatness and grandeur of the wedding all through history but it is time for us to change this perspective and adapt to sustainable and eco-friendly and small yet best means to get married is what is expressed through this illustration uniquely and splendidly.
4. ‘Shakespeare, Life of an Icon’
After four centuries of the demise of the greatest writer in the world, Shakespeare, The Folger decided to put forth an exhibition with Pentagram which would bring to light the life of Shakespeare through some writings, articles, the printed items, and material related to the writer. One will not find any photo or recording of Shakespeare but his life has been portrayed through the writings. The 10.5-foot tall framework is made up of bright red steel tubing.
5. ‘Great Women Artists’
Gender equality is a fight fought by innumerable people all around the world, yet there is a long way to go to achieve a world free of a gender binary. Pentagram has shared its bit towards a world free from gender discrimination in the book design of Great Women Artists wherein a vertical line is held forth the word Women symbolizing the gender neutrality in the walks of art. “Why would there be gender specified on a book which focuses on the great artists” is what is focused on the cover. A simple yet peculiar approach, isn’t it?
6. Life in My Shoes
An initiative put forth for the awareness of HIV Aids, award-winning digital and exhibition design named Life in My Shoes is a unique approach by Pentagram to make people realize that every individual is suffering through something or the other and especially is a peek into the lives of people suffering from Aids. This helps spread the word for empathy.
Pigzbe yet another product designed specifically for children, to teach them about finance and cryptocurrency. The aim was to design a super-compact product that of the size of a credit card or a smartphone.
8. Warner Bros.
Brand identity for the iconic and leading entertainment company, designed very subtly with the WB shield.
9. Period Equity
Periods, the menstrual cycle which a woman goes through every month of her life beginning through her teenage years. Tax is applied to the basic commodity, the tampons which are needed every month for a woman. Pentagram through its brand identity for an organization working against these taxes defines its rage against the same in an explicit manner.
10. I’m Going to Saks
To promote the brand during the holiday season of the Black Friday this new campaign was launched with Pentagram in the year 2007. The tagline saying, “I’m going to” appears splendidly on the bag with the arrows indicating towards the Saks logo. Indeed! One of the most creative approaches towards the packaging.
These were just a few examples, a glimpse representing the work of this futuristic, modernist, and substantial firm – Pentagram. There’s a lot more noteworthy to learn from the firm.