Based on the growing demand and competition amongst architects, it has become quite evident for architects to engage on social media channels both for business and for personal use. An architect has many use cases for social media that are only going to grow. Social media promotes dialogue among peers, something architects value, also as providing a platform for showcasing images and visual inspiration, which architects also prioritize. Social media also can be wont to research and have conversations about the sorts of things that architects find important to understand about building materials like performance, reliability, manufacturing processes, support, and who else is using it and how.
An architect can discuss and share thoughts on the built environment and can self-promote on a worldwide scale through social media. All of the popular social platforms have an architect presence including Twitter, Facebook, LinkedIn, YouTube, Pinterest, and Instagram. These platforms are all compatible with visual, technical, and intellectual sharing, something architects intrinsically value.
Here are 10 few tips to help you ace and showcase yourself through Social Media:
- A Day In The Field
People love to see what goes on behind the scenes of a project. Posting a picture of the team tackling the task at hand always proves quite interesting for followers to watch. Site engagement, which is showing the craftsmanship and labors, will show potential clients how one executes the project on-site. Construction isn’t always dirty. Take a flash to point out your social media followers, the gorgeous side of your business, and sort of a stunning sunset behind one among your projects.
2. Show Progress
Don’t just show touched up images of a project once it’s complete, show your followers the steps it takes to get there. Progress is fun to watch and keeps viewers engaged in your company. does a great job of showcasing on-going projects, always providing a few design details in the caption to educate their audience. Displaying work philosophy attracts clients to approach you.
- Go Live
One of the most effective techniques in social media for architects is aligning with professionals that are either directly involved or connected to the industry. There are a few types one should be on the lookout for. Why should architects network with them? Popular online personas frequently give shoutouts and promote other, less known channels and blogs to create a web of content creators that help each other to gain followers and traffic. Resulting live streams, podcasts, as well as real-life events like exhibitions and lectures, will drastically increase the popularity of everyone involved. All that is needed for the smaller architect blogger is to either bring something original to the table. Utilizing Facebook or Instagram live to promote an interview with employees in the business, a job-site construction project inspection, or a Q & A with a customer can help architects to outsource design visualization, paperwork, and on-site work much more comfortably.
- Share “On The Boards” Projects
Showcasing upcoming projects on social media may be a good way to point out your audience that you’re still relevant. Work resonates with the architect and its firm and sharing your future endeavors with diagrams and sketches that maybe you are planning for your next design, can maybe help an architect find some suggestions, maybe.
- Content is the king
Communication is driven by content. If content can attract the masses, you are on! Platforms such as LinkedIn and YouTube require dynamic content and help in connecting the clients. One can also outsource work to a PR team that completely works on content and blog posts on Instagram and Facebook or hire architectural journalists, who are best for curating and documentation. Digital platforms need content that needs critics, who approach the right firm for new projects. Content should be valuable and visually appealing and most important of all, a posting should be scheduled — when people know at what time to expect new content, they are much more eager to check for updates.
- Share A Company Value
Your company values help define how you interact with clients. The more insight you can paint into the inner-workings of your company, the better! Showcasing true values increases your unique selling propriety.
- Share Renderings Of Upcoming (Or Past) Projects
People love renderings…a lot! They look so cool, and the coloration always shows extremely well on the web. People trust the virtual part in interior designing and love to see renders to have a look at the finished building with lighting and landscaping with some background aesthetics. Nobody likes boring plans with dimensions other than architects, clients want to see their building in colorful hues, tints, and shades.
- Using Social Media To Harness Feedback!
Social media for architects provide a huge advantage, regardless of business size — making feedback public. A prolific company gets a lot of positive reviews, so sharing them to attract more potential clients is a powerful marketing tool.
As for the types of receiving feedback, they vary from platform to platform, but it boils down to private and public complaints and criticism. Regardless, there are a few guidelines to follow in that regard. First and foremost, the response should be quick. Then, the response itself matters. It should be done in a friendly, positive, and transparent manner, not going on the defensive and taking the side of the client. “About me” section should feature appropriate conduct standards, with clear guidelines for all comments: no vulgar, discriminatory or inappropriate language, being polite, and so on. It’s also important to be wary of deleting comments — it usually produces an even more negative reaction. Finally, it’s a good idea to make use of publicity of social media for architects and respond publicly first and privately second.
9. Share Random Tips
Give customers the secrets to getting what they need out of a contractor. Share tips of good designing, good insight, project description, and tips to good and valuable design which helps other followers to inspire from your designs and implement it. I mean who does not want to become a hero and legends in their respective fields, and social media provides you with that platform.
10. Create a marketing plan and strategy
To move seamlessly into the digital marketing world, it’s necessary to maintain social media, as well as optimized blog posts (and websites) for long-term search engine and market growth.
Social media provides a perfect platform for connecting professionals to exchange trends, inspirations, developments in architecture, and the opportunity to gather research. But architects are more likely to share content related to the finished product, the built environment, inspirations around cityscapes and buildings of the future, versus building materials.
But does all of this activity influence your business goals? Absolutely! If you’re getting the right audience engaged with relevant content and more importantly into your nurturing funnel, social media does the heavy lifting of real-time conversations between brand and customer on a global scale. It establishes the foundation of being able to harvest leads in all phases of the funnel, gives followers a reason to engage with your brand, and provides a platform for customer care.